84.51° OVERVIEW:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!

At 84.51°, people are the key to everything. We are dedicated to always doing what’s right and never compromising on our values. That’s why we have created a culture where every opinion is respected, and contrary thinking is encouraged. Making life more rewarding for our community and our associates is an essential part of the process. Our team is known for their enthusiasm, camaraderie and sense of fun. We work hard and we play just as hard. That’s why we engage in a range of official and unofficial activities to get together, serve the community, and have fun. We continually seek people who make us better. In order to continue to grow, we need more great people who want to join us in doing cool, industry-changing, brain-stimulating work.

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

Successful candidates will thrive in a fast paced environment and will possess the following:

• 5-7 years of relevant experience
• Critical thinking skills
• Strong business/Kroger acumen and ability to influence change at senior levels
• Strong communication skills, particularly strong written and verbal storytelling
• Education: Bachelor’s degree

LI-AB

RESPONSIBILITIES:

On the Office of the Customer team, we are experts in how customers’ engage with Kroger, what internal and external elements drive their choices, and develop a point of view on how their choices will evolve over the next 2, 5, and 10 years.
The Customer Strategy team leads Enterprise thinking about which customers are most important to Kroger, what needs shape perception of their shopping experience today, and what needs will be increasingly important in the future. Through rigorous analysis and compelling storytelling, we build consensus on customer priorities and enable the organization to action. This group works with teams across 84.51° and Kroger to understand and embed these priorities into strategy and innovation.
Your primary stakeholders will include senior leadership at 84.51° and Kroger, ranging all functions and levels. This is a fast-paced and high visibility team; we frequently need to shift priorities to respond to the needs of the business.

ROLE RESPONSIBILITIES:

On the Office of the Customer team, you will drive profitable growth at Kroger through customer-centric strategic consulting & insights that influence decisions, improve the customer experience & innovate for evolving needs. Specific responsibilities include:

• Develop content and insights supporting the Customer Growth Targets, strategic groups of customers. Content will enable Kroger strategy and engage the total Kroger organization.
• Manage relationship with executive leaders and 84.51° and Kroger and be a strong advocate for customer centric strategy and strategy-enablement.
• Own implementation strategy and change management plan for customer growth targets.
• Partner with data science to develop growth target segments and enhance Engagement Element and CLV capabilities.
• Own insight projects that leverage data representing the holistic customer experience including behavioral, satisfaction/attitudinal, and operational measures.
• Be an expert in many data sources including: customer transaction data (card data), Market Share, Receipt Panel, Consumer Research, Kantar, Mintel and many other 3rd party partners.
• Help respond to needs of the business with quick-turn insights and proactive thought leadership that drive decisions across the business and build trust with stakeholders.