• Lead the development and execution of digital product strategies and roadmaps for Two Circles' clients in the sports and entertainment industry.  
• Collaborate with cross-functional teams, including the data analysis, design, and engineering teams, to deliver high-quality digital products on time and within budget.  
• Work closely with internal and external teams to define, capture, and prioritise requirements, ensuring alignment with business objectives.  
• Define processes, map customer journeys, and user stories, with a focus on optimising business processes and identifying areas for improvement.  
• Collaborate with designers to create cutting-edge functional and aesthetically delightful experiences that align with business goals.  
• Analyse user behaviour and prioritise user needs, defining features and functionality for multiple products at once by adopting a metrics-driven approach.  
• Ensure that all products managed meet and exceed the highest experience and quality expectations within the digital product industry, while also addressing business requirements. 
• Use AI tools to rapidly prototype product and feature concepts, enabling faster validation with clients and stakeholders before committing engineering effort.  

Business Analysis 

• Apply business analysis methodologies to gather, document, and analyse business requirements for digital products in the sports and entertainment marketing sector.  
• Elicit and define clear, actionable user stories and requirements, ensuring they align with the organisation's strategic objectives.  
• Use data-driven insights to recommend and prioritise features and functionality that deliver value to both the client and the business.  
• Perform comprehensive market and industry research to identify market trends, opportunities, and challenges, helping shape product strategies.  
• Collaborate with technology and engineering teams to translate business requirements into technical specifications and solutions. 
• Maintain a strong focus on user-centric design and functionality, ensuring products meet or exceed user expectations. 
• Continuously seek feedback from clients and end-users to identify areas for improvement and drive product enhancements.  
• Assist in the creation of product documentation, including functional specifications, process maps, and user stories.