Lead - Business Analytics at Freshworks

San Mateo, California, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Feb, 26

Salary

183080.0

Posted On

25 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Analytics, Performance Measurement, Collaboration, B2B SaaS Metrics, Statistical Modeling, Data Visualization, Google Analytics, SQL, Tableau, PowerBI, Marketing Automation, CRM Platforms, Interpersonal Skills, Stakeholder Communication, Business Intelligence

Industry

Software Development

Description

Company Description Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There's another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us. Job Description Overview We are looking for a highly analytical Lead, Business Analytics to focus on data-driven insights for the go-to-market organization. The ideal candidate will have strong experience in data analytics and performance measurement, alongside expertise in collaboration with cross-functional teams, including marketing, sales, product, and finance. A strong background in B2B SaaS metrics, statistical modeling, and data visualization is essential for success in this role. Job Description Provide actionable insights to senior leadership by analyzing key GTM metrics, identifying market trends, customer behavior, and opportunities to refine go-to-market strategies. Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms. Design, implement, and manage structured processes within the GTM Ops team to maintain high levels of data quality and accuracy. Effectively manage stakeholder communication on the insights & metrics developed. Collaborate closely with sales, marketing, product, and finance teams to translate data insights into actionable events and ensure cohesive execution across channels. Continue to push stakeholders to think big in developing or re-design current BI applications that can create transformational business impact. Understand Business Storylines as tied to Goals, OKRs and business outcomes. Qualifications 7+ years of experience in sales / marketing analytics or a related field Bachelor’s / Master’s degree in Business Analytics, Data Science, Statistics, or a related field Expertise in developing metrics, performance measurement, data modeling, and reporting Proficiency with analytics tools such as Google Analytics, SQL, Tableau, PowerBI, or other BI platforms Good understanding of marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce) Excellent interpersonal skills and ability to drive consensus with internal and external stakeholders Additional Information The annual base salary range for this position is $127,400 - $183,080. This role is also eligible for a target bonus. Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available. Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

Responsibilities

The Lead, Business Analytics will provide actionable insights to senior leadership by analyzing key go-to-market metrics and identifying market trends. They will manage data pipelines and collaborate with cross-functional teams to ensure accurate data collection and integration across platforms.