VALUES & INNOVATION

At Under Armour, we are committed to empowering those who strive for more, and the company’s values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

QUALIFICATIONS

• Bachelor’s degree in advertising, Marketing, Communications, or equivalent
• Minimum 8 years of copywriting experience, ideally within sports, lifestyle, or consumer brands. Agency background is a strong plus.
• Demonstrated ability to craft original campaign concepts and tactical creative copy across digital, social, experiential, and activation platforms.
• Proven success in translating strategic brand positioning into breakthrough creative ideas and executions.
• Experience leading and managing external creative agencies, while also developing high-impact ideas in-house.
• Strong leadership and organizational skills, with the ability to guide cross-functional teams and contribute hands-on when needed.
• Excellent presentation and storytelling skills, capable of inspiring and influencing stakeholders at all levels.
• Experience in copy translation and transcreation across multiple markets, with a deep understanding of cultural nuance and brand consistency.
• Fluent in English; additional languages are a plus.
• Deep cultural awareness of sport, training, and youth culture, with the ability to translate insights into authentic brand storytelling.
• High-level mastery of strategic thinking, creative problem-solving, and project ownership.
• Strong creative instincts beyond writing, with a sharp eye for visuals, design, and art direction.
• Proficient in Microsoft Office and Mac platforms; familiarity with Adobe Creative Suite is a plus.

We’re looking for a Creative Lead Storytelling & Campaigns, to join Under Armour’s EMEA Marketing Team. This role is more than just writing and overseeing copy, it’s about ideas, storytelling and shaping how the brand shows up in the world. You’ll help us raise the creative bar in the region. Sometimes that means working with partner agencies and pushing their work further.
Other times it means developing strategic and campaign ideas in-house and proving that great creativity can also come from within the team.
Either way, you’ll play a key role in challenging, influencing and elevating Under Armour’s voice and brand in EMEA and beyond.
This role mixes big picture thinking with a hands-on approach. You’ll balance the art of creativity with the discipline of brand consistency, making sure every idea feels fresh but also unmistakably Under Armour. Partnering closely with the Creative Director of EMEA, you’ll work with art directors, strategists, agencies, and global teams to ensure our storytelling connects powerfully with athletes and consumers across the region.