Lead Creative Strategist – Performance & Direct Response (m/w/d) at Pets Deli

Berlin, Berlin, Germany -

Full Time

Start Date

Immediate

Expiry Date

16 Aug, 26

Salary

0.0

Posted On

18 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Creative Strategy, Performance Marketing, Direct Response, DTC E-commerce, Paid Social, Funnel Strategy, Consumer Psychology, A/B Testing, AI Workflow Automation, Copywriting, UGC Management, Data Analysis, Briefing, Creative Direction, Landing Page Optimization, Project Management

Industry

technology;Information and Internet

Description

In Kürze ... We’re looking for a Lead Creative Strategist to own and scale the performance creative engine behind one of the fastest-growing DTC pet brands in DACH. Performance creative is one of the core growth levers of the business. This role sits at the intersection of creative, media buying, consumer insight, and funnel strategy — turning ideas into scalable systems and high-performing campaigns. You’ll lead the direction, testing strategy, and operational setup behind our paid social and direct response creative, while coordinating internal creatives and external production partners to keep output sharp, fast, and insight-driven. Deine Aufgaben Creative strategy & direction Define the creative direction across paid social and advertorial funnels Identify winning angles, hooks, mechanisms, narratives, and offers to test next Translate performance insights and customer psychology into scalable creative concepts Build testing hypotheses grounded in data, market awareness, and platform behavior Creative systems & scaling Own the creative testing roadmap and production pipeline end-to-end Build repeatable systems that scale output without sacrificing quality Develop workflows, feedback loops, and creative processes across the funnel Create structure around creative learnings, iteration cycles, and knowledge sharing Funnel & performance ownership Partner closely with performance marketing on creative strategy and scaling decisions Shape landing pages, advertorial flows, messaging architecture, and funnel cohesion Analyse creative performance deeply — hook rate, hold rate, CTR, thumbstop, CPA, ROAS, conversion behavior Turn insights into clear next actions, briefs, and testing priorities Leadership & coordination Coordinate the in-house content team (video editor, copywriter, performance marketing manager) Manage external UGC creators, freelancers, and production partners Raise the creative standard through strong direction, feedback, and iteration Step in hands-on when needed — scripting, hooks, copy, or creative shaping Dein Profil 4+ years in Creative Strategy, Performance Creative, Direct Response, or Performance Copywriting — ideally in DTC / e-commerce Proven track record scaling paid social creative profitably You understand the full funnel: Hook · Mechanism · Offer · Story Strong strategic thinking combined with operational execution You’ve built or improved creative testing systems, not just individual ads Strong briefing and feedback capability — you know how to guide creators toward performance Comfortable balancing creative instinct with performance analysis AI-native, not AI-curious. You’ve built real workflows using Claude Projects, custom GPTs, or similar tools across research, scripting, briefing, ideation, and analysis Fluent English. German is a strong plus, but deep understanding of the DACH market matters more than perfect grammar Deine Chancen We move fast, experiment constantly, and care about impact over hierarchy. Everyone owns their area and contributes directly to growth. You’ll have real influence over one of the company’s biggest growth levers — with the freedom to shape systems, processes, and creative direction, not just execute tasks. What we offer Real ownership and autonomy Fast learning environment with high creative velocity Collaboration on equal footing across teams Flexible office model with meaningful in-person collaboration 40% discount on all Pets Deli orders €50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.) Dog-friendly office ???? About us Gemeinsam mit Tierärzt*innen und auf Basis neuester Ernährungswissenschaften entwickeln wir Produkte, die auf die individuellen Ernährungsbedürfnisse von Hunden und Katzen abgestimmt sind. Dabei kommen ausschließlich frische Zutaten, viel echtes Fleisch, vitaminreiches Obst & Gemüse sowie wertvolle Öle und Mineralien in die Dose bzw. den Beutel. Das Sortiment reicht von Nass- und Trockenfutter über BARF-Frische-Menüs bis hin zu fleischlosen Alternativen und einer Vielzahl gesunder Snacks. Menschen mit unterschiedlichen Hintergründen, Perspektiven und Lebenserfahrungen – z. B. mit Migrationsgeschichte, internationalen Erfahrungen oder im Hinblick auf Geschlechtsidentität, Kultur oder Lebensstil – sind ausdrücklich willkommen. Bei uns ist Feedback wie im Rudel: offen, ehrlich und sofort. Klare Ziele und eine starke Performance Culture treiben uns an. Wir fordern und fördern uns gegenseitig – immer mit dem Anspruch, gemeinsam besser zu werden und als Team erfolgreich zu sein. Lust, mit uns gemeinsam die Welt für Haustierliebhaber*innen besser zu machen? Dann freuen wir uns auf deine Bewerbung!

Responsibilities

Lead the performance creative engine by defining strategic direction and testing roadmaps for paid social and direct response campaigns. Coordinate internal creative teams and external partners to scale high-performing assets based on data-driven insights.