LEAD CRM (CUSTOMER RELATIONSHIP MANAGEMENT) CAMPAIGN MANAGER

£50,000 - £59,000 plus great benefits (Work Level 5)
Location, in this role you’ll work in a hybrid way splitting your time between home and at least 2 days a week in the office (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy ).
We’re looking for a Lead CRM (Customer Relationship Management) Campaign Manager to join us at Co-op. In this role, you’ll be responsible for developing strategy and plans for omnichannel CRM so that we can engage prospects, customers and members at every point of the customer lifecycle, increasing lifetime value and building meaningful relationships with the Co-op brand. It’s a busy and varied role, and if you can bring us the CRM experience and relationship-building skills that we need, we can offer you the opportunity to gain valuable exposure and develop your skills within a really exciting area of our business.

WHAT YOU’LL DO

• Build the annual CRM plan to meet Co-op’s commercial or community objectives across direct channels (email, direct mail, social etc.)
• Apply your understanding of CRM strategy and techniques, and marketing technology (specifically Salesforce Marketing Cloud) to plan omnichannel customer journeys from trial to nursery programmes, through to growth
• Build a framework defining target audiences, objectives, channel, contact and messaging strategies, designing testing strategies to learn what approaches are most effective in driving engagement and next steps
• Identify data and analysis needed to support strategy, planning and delivery
• Recommend how annual budget should be allocated to different audiences and channels to achieve objectives
• Partner with business units and manage relationships with key stakeholders
• Be an advocate for CRM in the business, driving knowledge of our capability and the role we can play in driving business strategy and success

THIS ROLE WOULD SUIT PEOPLE WHO HAVE

• Previous CRM experience, with an understanding of key principles and marketing tech platforms
• Experience of working across multiple platforms including email, SMS, app and direct mail
• The ability to interpret data in order to provide recommendations
• A strategic thinking approach
• Commercial awareness with an understanding of P&L (profit and loss)
• Great relationship-building skills, with the ability to work with people cross-functionally