Lead Customer Marketing Manager - U.S. at Parloa

North Tyneside, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

0.0

Posted On

06 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Advocacy, Customer Engagement, Reference Program Building, Storytelling, Sales Enablement, Go-to-Market (GTM), Salesforce Tracking, Revenue Measurement, B2B SaaS Marketing, Retention Influence, Upsell Influence, Expansion Revenue, Executive Presence, Commercial Mindset, Strategy Building, Execution

Industry

Software Development

Description

YOUR MISSION: As Lead Customer Marketing at Parloa, your mission is to turn customer success into a strategic growth lever. You will own and scale our global customer advocacy and engagement strategy, building a structured reference engine, elevating enterprise customer storytelling, and making customer engagement a measurable driver of expansion pipeline and Net Revenue Retention. This role requires a commercially minded operator who combines strategic thinking with hands-on execution across Sales, Customer Engagement, Marketing, and Leadership. IN THIS ROLE YOU WILL: Build and scale a structured global customer advocacy and reference program that accelerates enterprise sales cycles and strengthens trust in complex deals. Own customer storytelling across all key touchpoints, ensuring enterprise-grade proof is embedded into website, campaigns, PR, sales enablement, and major GTM moments. Lead customer engagement at WAVE (Parloa’s flagship customer conference) including agenda co-creation, sourcing and preparing customer speakers, and turning event participation into measurable expansion pipeline. Partner closely with Sales and Customer Engagement to activate top-tier customers for references, executive relationship building, speaking engagements, and peer exchange. Establish scalable processes, Salesforce tracking, and clear revenue impact measurement for advocacy, engagement, and expansion influence. WHAT YOU BRING TO THE TABLE: 6–10+ years of B2B SaaS marketing experience, with significant ownership of customer marketing, advocacy, or lifecycle programs. Proven track record of building reference engines and activating enterprise customers in sales cycles and strategic engagements. Experience influencing retention, upsell, or expansion revenue in enterprise environments. Strong executive presence with the ability to engage, influence, and build trust with senior customer stakeholders. Commercial mindset with the ability to connect customer engagement initiatives to measurable revenue outcomes. Comfort operating in a fast-scaling environment where strategy and structure must be built simultaneously. WHAT'S IN IT FOR YOU? Join a diverse team of 40+ nationalities with flat hierarchies and a collaborative company culture, and enjoy an immersive onboarding experience in Berlin to dive into our product and culture. Opportunity to build and scale your career at the intersection of customer-facing roles and engineering in a dynamic startup on its journey to become an international leader in SaaS platforms for Conversational AI. A beautiful office with flair in the heart of NYC with all the conveniences, such as social area, snacks, and drinks. Competitive compensation and equity package. Flexible working hours, unlimited PTO, and travel opportunities. Access to a training and development budget for continuous professional growth. ClassPass membership, Nilo Health, Health insurance, weekly sponsored office lunches. Regular team events, game nights, and other social activities. Your recruiting process at Parloa: Recruiter video call → Hiring Manager Call → Case study → Bar Raiser Why Parloa? Parloa is one of the fastest growing startups in the world of Generative AI and customer service. Parloa’s voice-first GenAI platform for contact centers is built on the best AI technology to automate customer service with natural-sounding conversations for outstanding experiences on all communication channels. Leveraging natural language processing (NLP) and machine learning, Parloa creates intelligent phone and chat solutions for businesses that turn contact centers into value centers by boosting customer service efficiency. The Parloa platform resolves the majority of customer queries quickly and automatically, allowing human agents to focus on complex issues and relationships. Parloa was founded in 2018 by Malte Kosub and Stefan Ostwald and today employs over 400+ people in Berlin, Munich, and New York. When you join Parloa, you become part of a dynamic and innovative team made up of over 34 nationalities that’s revolutionizing an entire industry. We’re passionate about growing together and creating opportunities for personal and professional development. With our recent $350 million Series D investment, we’re expanding globally and looking for talented individuals to join us on this exciting journey. Do you have questions about Parloa, the role, or our team before you apply? Please feel free to get in touch with our Hiring Team. Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information. Parloa is an e-verify employer in the USA. Please click here to learn more. * We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.

Responsibilities

The Lead Customer Marketing Manager will own and scale the global customer advocacy and engagement strategy, focusing on building a structured reference engine and elevating enterprise customer storytelling. This role is responsible for making customer engagement a measurable driver of expansion pipeline and Net Revenue Retention.