Lead - Digital Growth at Tata Teleservices

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

07 Jul, 26

Salary

0.0

Posted On

08 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital growth, Product management, Performance marketing, A/B testing, Conversion rate optimization, Growth analytics, Customer journey mapping, Project management, Stakeholder management, Data-driven decision making, Cross-sell strategy, Upsell strategy, Lifecycle marketing, Product discovery, Change management, Communication skills

Industry

Telecommunications

Description

Role Details We are looking for a Senior Manager who combines strong execution capability with product and growth thinking to operationalize the digital growth engine. This role will own day-to-day execution of cross-sell journeys, experimentation, and performance tracking, working closely with CX, Product, Digital, and Business teams to drive measurable impact 1. Cross-Sell Journey Execution Build and deploy contextual cross-sell and upsell journeys across: • Web • App • Marketplace • Smartflo • Embed product recommendations across lifecycle stages: • Onboarding • Usage • Billing • Support 2. Growth Experimentation & Optimization Run structured A/B experiments on: • Offers and bundles • Product placements • Recommendation logic • Upgrade pathways • Continuously optimize conversion rates, click-throughs, and adoption metrics 3. Product Discovery Enablement • Improve visibility and discoverability of connectivity, cloud, and SaaS offerings • Work with Product and CX teams to ensure contextual relevance of recommendations 4. Performance Tracking & Insights Track and report key metrics: • Conversion rates • Revenue per user • Feature adoption • Cross-sell penetration • Generate insights and recommendations for continuous improvement 5. Stakeholder & Execution Management Work closely with: • Digital / Product teams for implementation • CX for journey alignment • Business teams for product prioritization • Drive execution through clear timelines, ownership, and follow-through 6. Campaign & Lifecycle Integration Align cross-sell journeys with: • Campaigns • Lifecycle triggers • Customer segments • Ensure seamless integration across channels and touchpoints 7. Build & Scale the Growth Function • Identify capability gaps and build a small execution team over time • Establish repeatable processes and playbooks for growth execution Expected Outcomes • Measurable increase in cross-sell conversion and revenue contribution • Improved multi-product adoption across customer base • Higher engagement and feature discovery across platforms • Strong execution of growth experiments with clear ROI tracking • Establishment of a scalable digital growth execution model Key Attributes * Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants, needs and pain points * Forward thinker: should have the aptitude for creative and innovative thinking and analysis * Good interpersonal, networking and influencing skills * Problem solving and analytical skills * Data driven mindset with an aptitude for technology * Strong project management skills * Change management and communication skills * Be Collaborative. Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams. Preference • 6–10 years experience in digital product, growth, or performance marketing roles • Strong understanding of customer journeys and digital platforms • Hands-on experience with: A/B testing, Conversion optimization, Growth analytics Transforming Businesses through Digitalization Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, IoT, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike. Our People Shape Our Journey Ahead We are India’s leading enabler of digital connectivity and technology solutions for businesses - a feat possible only because we are fueled by the dedication and passion of our people. We welcome the finest talent and believe in nurturing and mentoring them to rise into leadership roles, while standing tall on our ethics and values.

Responsibilities

The Lead - Digital Growth will own the day-to-day execution of cross-sell journeys, experimentation, and performance tracking to drive digital growth. They will collaborate with product, CX, and business teams to optimize conversion rates and improve multi-product adoption across various digital platforms.