At GardaWorld, there is a whole career waiting for you!
GardaWorld is currently looking for a Lead, Email Marketing & Lead Nurturing for the Global Marketing Team
Location: Ville St-Laurent

REQUIRED QUALIFICATIONS

• 7+ years of experience in email marketing, marketing automation, and lead nurturing.
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua) and CRM tools (Salesforce, Dynamics 365).
• Strong background in segmentation, personalization, and dynamic content strategies.
• Experience in B2B marketing, with a deep understanding of lead nurturing and conversion optimization.
• Analytical mindset, with proficiency in A/B testing, email performance metrics, and multi-touch attribution models.
• Ability to work cross-functionally, aligning email strategies with sales, content, and performance marketing.
• Excellent communication and project management skills.
• Bilingual (French/English) preferred.

SKILLS AND ABILITIES REQUIRED

• Strategic Email Marketer: Deep understanding of behavioral triggers, lead scoring, and conversion tactics.
• Data-Driven Decision Maker: Experience with email performance metrics, deliverability, and optimization strategies.
• Collaboration & Leadership: Ability to work cross-functionally to align email initiatives with broader marketing objectives.
• Adaptability & Innovation: Passion for testing, learning, and improving email performance in a dynamic environment.

• Develop and Execute Email Marketing Strategy: Oversee lead nurturing, drip campaigns, and triggered workflows to enhance customer engagement and conversion rates.
• Own Marketing Automation & Segmentation: Implement segmentation strategies that drive personalized engagement and lead scoring models.
• Enhance Lead Nurturing Programs: Work closely with Sales, Performance Marketing, and Content teams to develop strategic nurture sequences that accelerate leads through the funnel.
• Optimize Email Performance: Continuously analyze email engagement metrics (open rates, CTR, conversion rates) and apply A/B testing to optimize performance.
• Ensure CRM & MAP Alignment: Collaborate with the Marketing Operations & CRM team to maintain database health, compliance, and seamless email delivery.
• Support Business Units: Provide email marketing expertise for GardaWorld different business units to ensure scalable, effective campaigns.
• Compliance & Deliverability: Ensure all email communications comply with GDPR, CASL, CAN-SPAM, and other global data privacy regulations.
• Leverage Data & Insights: Use real-time dashboards and analytics to track email performance and inform campaign optimizations.