POSITION INTRODUCTION

Are you a person with a passion for marketing, sales strategy, and making meaningful connections? Do you get excited about helping others while hitting measurable goals? If so, you might be the Lead Generation Coordinator we’ve been waiting for. This isn’t just a marketing assistant or entry-level sales job — it’s your opportunity to drive growth and impact lives. You’ll be the friendly first impression and strategic follow-up engine of our thriving estate planning and asset protection law firm. Your role? Fill our workshops, pack our calendars with qualified leads, and help guide families toward peace of mind through proactive planning.
As our Lead Generation Coordinator, you’ll be the bridge between marketing and enrollment — tracking KPIs, refining campaigns, optimizing outreach, and personally engaging with potential clients who attend our events. You’ll work closely with our Marketing Director, Client Services team, and firm leadership to turn interest into action and help clients take the first step toward protecting what matters most.
We offer a mission-driven, family-focused law firm environment with a competitive salary, and growth opportunities. You’ll receive hands-on training, real opportunities for growth, and the support of leadership that truly invests in your success. Our firm is collaborative, energetic, and committed to creating client experience that stands out—and you’ll play a key role in that mission.
We’re looking for someone who thrives on systems, loves CRM tools, and is obsessed with follow-up. You should be a clear communicator who knows how to build trust and rapport with potential clients. If you’re goal-oriented, energetic, empathetic, and enthusiastic, you’ll fit right in. Previous experience in client intake, marketing coordination, or sales is a big plus.
If you’re ready to connect, convert, and contribute to a growing law firm that’s changing lives, this is your chance to step into a role that matters. You bring the hustle — we’ll bring the purpose. Let’s build something extraordinary together.

POSITION SUMMARY

The Lead Generation Coordinator will spearhead the development and execution of marketing strategies designed to attract and nurture qualified leads. This role requires a dynamic marketing professional with deep experience in paid advertising, marketing automation, and data analytics. You’ll collaborate closely with our Marketing, Enrollment, and Operations teams to execute campaigns that support revenue generation.

ACADEMIC/EXPERIENCE:

• 3–5 years of in-house or agency digital marketing experience, with proven success in lead generation, sales, or marketing roles.
• Post-secondary education in marketing, digital marketing, new media, or a related field, or an equivalent combination of education and experience.

SKILLS, KNOWLEDGE, & ABILITY

• In-depth knowledge of digital advertising platforms and tools (Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, YouTube Studio, Google Analytics, Hootsuite, etc.).

Strong familiarity with SEO, content marketing, and PPC advertising strategies.

• Hands-on experience with marketing automation tools and CRM systems or law office software such as:
• HubSpot
• LinkedIn Sales Navigator
• Computer, Telephone, Fax, Scanner, Copier, Postage Meter
• Microsoft Office Suite (Excel, Outlook, Word, Publisher, PowerPoint)
• ActionStep
• Exceptional English verbal and written communication skills.
• Excellent interpersonal skills and the ability to collaborate effectively across departments.
• Experience planning and managing budgets and vendor relationships

Job Type: Part-time
Pay: $18.00 - $24.00 per hour
Expected hours: 25 per week

Benefits:

• Health insurance
• Work from home

Work Location: Hybrid remote in New Hartford, NY 1341

• Lead Generation Coordinator: Plan, execute, and optimize digital lead generation campaigns across multiple channels, including Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube, setting and tracking KPIs, benchmarks, and optimizing budgets for all lead generation marketing initiatives.
• Digital Marketing Strategist: Develop web, email, newsletter, SEO/SEM, and mobile marketing strategies aligned with overall organizational goals.
• Google Advertising & Analytics Manager: Manage all aspects of Google advertising accounts, profile content, analytics (Tag Manager), and YouTube channel.
• Email Marketing Coordinator: Utilize marketing automation tools to design, send, and track e-blasts.
• CRM Manager: Oversee the CRM system (Hubspot), ensuring contact databases are segmented, maintained, and leveraged effectively for lead nurturing.
• Digital Content & Web Manager: Create, update, and manage websites & campaign landing pages and all digital assets,
• Digital Advertising Strategist: Collaborate with internal teams to plan and execute digital ad campaigns supporting engagement, brand positioning, and revenue goals.
• Marketing Analyst: Monitor, analyze, and report on campaign performance; prepare customized reports and recommendations for optimization, providing weekly reporting to Director of Marketing on performance toward goals, departmental scorecards, expense status, and open project progress.