ABOUT YOU

• 1–3 years’ experience in lead generation, sales development, or business development in a B2B or professional services environment
• Confident communicator with strong written, verbal, and interpersonal skills
• Experience with CRM systems (HubSpot preferred) and familiarity with outreach tools (e.g. LinkedIn Sales Navigator)
• Comfortable with prospecting, handling objections, and building rapport with senior decision-makers
• Target-driven and resilient, with a focus on quality as well as volume
• Strong organisational and time management skills, able to manage multiple priorities
• Collaborative, proactive, and motivated to contribute to both team and company growth

THE ROLE

We are looking for an ambitious, commercially minded Lead Generation Executive to play a pivotal role in driving our pipeline growth. You’ll be responsible for researching, identifying, and engaging with high-quality prospects, creating meaningful connections that convert into opportunities for our sales team.
This role is perfect for someone with strong communication skills, a proactive mindset, and a passion for nurturing relationships. Working closely with Marketing and Sales, you’ll help us generate new business opportunities, fuel revenue growth, and strengthen our presence across competitive markets.

What good looks like

• Consistent delivery of high-quality leads aligned to our target audience
• Measurable contribution to pipeline growth and sales opportunities created
• Clear tracking and reporting on lead generation activity and outcomes
• Positive, productive collaboration with Sales, Marketing, and Delivery teams
• A steady flow of qualified prospects through targeted outreach and campaigns

WHAT YOU’LL DO

• Research and identify potential leads within target industries and markets
• Qualify prospects through calls, emails, and LinkedIn outreach, nurturing them into warm opportunities
• Work with the Marketing team to follow up on inbound leads and campaign activity
• Use CRM (HubSpot) to track lead activity, maintain accurate records, and manage workflows
• Create tailored outreach messages and sequences that engage prospects across multiple channels
• Collaborate with Sales to understand target accounts, refine messaging, and improve conversion rates
• Support marketing campaigns by providing feedback on lead quality and market response
• Analyse lead generation metrics and provide insights to optimise performance
• Stay informed on market trends, competitor activity, and prospect challenges to improve engagement
• Contribute to continuous improvement of lead generation processes and tools