WHO WE ARE - AND WHY YOU MIGHT WANT TO JOIN US?

We’re a software development company based in Kraków, working with international clients from industries like foodtech, construction, fintech, real estate, or healthcare. Over the last 15+ years, we’ve delivered 150+ digital products - from web and mobile apps to complex platforms and MVPs.
We work in small, cross-functional teams, combining business and tech expertise. Some of us have been here for 5, 8, even 13 years - and we’re still growing!
What connects us? A pragmatic approach to software development, a curiosity for new technologies, and a culture of collaboration. We value autonomy, clear communication, and doing things the right way.

ABOUT THE ROLE:

• As a Lead Generation Specialist at Railwaymen, you will be a key member of the Sales Team.
• Your core mission will be to proactively drive lead generation and nurture prospects through the sales funnel within the start-up and scale-up sector (e.g., Fintech, Accounting, Medtech, Foodtech, Construction).
• You will be growing the network of our sales prospects, seeking new business opportunities, and hunting through online (LinkedIn/email) sales campaigns with close cooperation with the Business Development Manager.
• You will be focused on the iterative approach to ensure campaign’s maximum effectiveness and high conversion score.
• This role is ideal for someone with strong self-motivation and a results orientation who appreciates challenges at work.

KEY RESPONSIBILITIES:

• Proactively generate qualified leads and schedule meetings through various channels.
• Sales pipeline management in CRM and prospects segmentation.
• Keeping our leadgen funnel busy.
• Nurturing pre-sales relationships by providing relevant information and resources to keep the engagement through the entire customer journey.
• Discovering new ways to improve customer outreach strategies.
• Preparing HubSpot dashboards, and data presentations for management and other teams.
• Cooperation with marketing and performance marketing, content design, Project Manger/ Delivery department as part of conducted campaigns.
• Participation in trips to conferences, international events (Europe, Middle East).

Career path

• Junior Lead Generation Specialist
• Lead Generation Specialist
• Senior Lead Generation Specialist
• Team Leader Lead Generation

Must have

• Proven experience (min. 2 years) in identifying new business opportunities, generating qualified leads, and effectively managing the sales funnel.
• Ability to work within the Account based Marketing framework.
• Excellent language skills, English (minimum C1 level) and Polish fluent.
• Strong attention to detail and the ability to analyze campaign performance, draw actionable insights, and maintain accurate records in CRM systems - HubSpot.
• Experience using lead generation toolset, Apollo, ZoomInfo, Expandi and LinkedIn Sales Navigator.
• Ability to effectively leverage ChatGPT, Perplexity or other Large Language Models (LLMs) to enhance sales activities.
• Results-oriented, entrepreneurial mindset to effectively build and manage your own sales pipeline.
• Knowledge of the emerging trends and digital industries: foodtech, fintech, accounting, construction and others.
• Strategic thinking, data-driven approach ownership and strong self-starter.

Nice to have

• Basic knowledge or experience in digital marketing and social media.