JOB DESCRIPTION

Job Title: Lead Generation Specialist – Salesforce ISV

CONTRACT & FULLTIME PERMANENT FTE

About the Role: We are seeking a results-driven Lead Generation Specialist to identify, qualify, and nurture opportunities within the Salesforce ecosystem. This role focuses on connecting with ISVs, consulting partners, and enterprise customers to support Salesforce development projects and AppExchange-related services.

QUALIFICATIONS

• Minimum 4+ years of proven experience in B2B lead generation, preferably in Salesforce, ISVs, SaaS, or enterprise technology.
• Strong understanding of the Salesforce ecosystem (AppExchange, ISV partnerships, security/compliance reviews).
• Hands-on expertise with CRMs and modern prospecting tools (Salesforce, HubSpot, LinkedIn Sales Navigator, Apollo, Outreach, etc.).
• Exceptional written and verbal communication skills with the ability to craft compelling outreach campaigns.
• Highly organized, self-driven, and comfortable working independently in a remote, cross-time-zone setup.

REQUIRED SKILLS

Annotation Specialis

• Run outbound campaigns (email, LinkedIn, calls) to build a qualified sales pipeline.
• Research and target accounts, identify decision-makers, and craft personalized outreach.
• Qualify prospects based on need, authority, budget, and timeline.
• Collaborate with sales and delivery teams to ensure smooth handoffs.
• Track outreach activities and report on KPIs (conversion rates, meetings booked, pipeline growth).