Full job description

Job Information

• Company Yubi
• Date Opened 08/17/2025
• Job Type Full time
• Industry Financial Services
• City Dubai
• State/Province Dubayy (Dubai)
• Country United Arab Emirates
• Zip/Postal Code 337-1500

About Us

Yubi stands for ubiquitous. But Yubi will also stand for transparency, collaboration, and the power of possibility.

From being a disruptor in India’s debt market to marching towards global corporate markets from one product to one holistic product suite with seven products

Yubi is the place to unleash potential. Freedom, not fear. Avenues, not roadblocks. Opportunity, not obstacles.

Job Description

Lead - Growth Marketing (Yubi Group, MENA Region)

Location: Dubai, United Arab Emirates

Experience: 7 to 10 years of relevant experience in growth marketing, digital marketing and customer acquisition strategies.

Job Summary:

We are seeking an experienced and data-driven Growth Marketing Lead to spearhead our customer acquisition and retention efforts in the MENA region. In this role, you will be responsible for developing and executing innovative growth strategies, leveraging various digital channels, performance marketing techniques, and paid advertising platforms to drive user acquisition, engagement, and revenue growth for Yubi's products and services.

Key Responsibilities:

Growth Strategy Development: Formulate and implement comprehensive growth marketing strategies aligned with Yubi's business objectives and target markets in the MENA region. Identify and capitalise on opportunities for user acquisition, retention, and monetization across multiple channels.

User Acquisition and Performance Marketing: Design and execute effective user acquisition campaigns across various digital platforms, with a strong focus on performance marketing and paid advertising channels (e.g., Google Ads, social media ads, display advertising, affiliate marketing). Continuously optimize campaigns for maximum ROI, cost-effective user acquisition, and efficient ad spend management.

Paid Advertising Platform Management: Manage and optimize campaigns across diverse paid advertising platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms in the MENA region. Stay up-to-date with platform updates, advertising trends, and best practices to ensure effective campaign execution.

Conversion Rate Optimization: Analyse user behaviour and funnel data to identify bottlenecks and opportunities for improving conversion rates. Implement A/B testing, personalization, and user experience enhancements to drive higher conversions and engagement.

Marketing Automation: Leverage marketing automation tools and platforms to create personalized user journeys, nurture leads, and deliver targeted messaging to drive user activation, retention, and upsell/cross-sell opportunities.

Data Analysis and Reporting: Utilize various data analytics tools and techniques to measure and report on key performance indicators (KPIs), campaign effectiveness, and return on investment (ROI). Derive actionable insights from data to inform strategic decision-making and continuous optimization.

Cross-Functional Collaboration: Work closely with cross-functional teams, including product, engineering, and customer success, to align growth initiatives with overall business objectives.

Budgeting and Resource Management: Develop and manage growth marketing budgets, with a focus on efficient ad spend allocation and maximising ROI. Continuously evaluate and optimize resource utilization for optimal performance.

Qualifications:

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• Bachelor's/Master’s degree in marketing, business administration, or a related field; advanced degree in a relevant discipline is preferred.
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• 7 to 10 years of proven experience in growth marketing, digital marketing, customer acquisition roles, and performance marketing, with a strong track record of driving successful growth initiatives.
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• Deep understanding of various growth marketing channels, including paid advertising (Google Ads, social media ads, display advertising, affiliate marketing), SEO, content marketing, email marketing, and social media marketing.
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• Proficient in data analysis, interpreting metrics, and using insights to inform marketing strategies and optimizations.
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• Hands-on experience with marketing automation tools, analytics platforms, CRM systems, and paid advertising platforms (Google Ads, Facebook Ads Manager, etc.).
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• Strong project management skills with the ability to manage multiple initiatives and prioritise effectively.
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• Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.
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• Familiarity with the MENA region's marketing landscape, cultural nuances, and consumer behaviour is highly desirable.
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• Fluency in English is essential; proficiency in Arabic or other regional languages is a plus.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About the Opportunity

This is an exciting opportunity to own and shape the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key customer segments. The role combines strategic ownership with hands-on campaign execution, using data, experimentation, personalisation, and multi-channel CRM to identify and unlock growth opportunities. Working closely with Product, Data, Marketing, Compliance, Risk, and Customer Service, you’ll optimise customer journeys, improve campaign ROI, remove lifecycle friction, and build scalable growth programmes and processes in a fast-moving, regulated environment.

What You’ll Be Doing

Lifecycle Growth

• Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation.
• Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences.
• Develop onboarding, habit-building, churn-prevention, and win-back programmes for retail, high-value, dormant, and VIP segments.

Campaign Management

• Own the lifecycle campaign calendar and manage campaigns end to end: business case, brief, audience, budget, approvals, QA, launch, reporting, and post-campaign review.
• Coordinate CRM, product, content, creative, and promotional campaigns, ensuring clear timelines, ownership, and compliance with UAE requirements.
• Manage incentive economics and campaign ROI, balancing customer value, commercial impact, and operational complexity.

Analytics and Operations

• Use funnel, cohort, and behavioural analysis to identify drop-offs and prioritise the highest-impact opportunities.
• Run hypothesis-led experiments across audience, message, timing, channel, offer, and product experience.
• Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle friction and translate insights into roadmap recommendations.
• Build scalable playbooks, dashboards, reporting standards, and operating processes for lifecycle growth.

What We Look For In You

• 4 - 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with a measurable record of improving activation or retention.
• Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent.
• Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.
• Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage.
• Strong commercial judgement, project management, and cross-functional stakeholder leadership.
• Excellent English communication skills and comfort operating in a fast-moving, regulated environment.

Nice to Haves

• Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products.
• Knowledge of the UAE customer and payments landscape; Arabic capability is an advantage.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances 
• Comprehensive healthcare schemes for employees and dependants 
• More that we love to tell you along the process!