Responsibility for the strategic development of the Impower Academy and the continuous development of the business model
Development, prioritization and scaling of the course catalog including learning paths, new formats and educational offerings
Responsibility for the content-related, didactic and qualitative development of the entire learning program as well as the conception and design of learning content.
Development of practical learning paths, course concepts and digital learning formats together with internal departments and external experts.
Definition and control of relevant KPIs as well as analysis of usage data and user feedback for the continuous optimization of the Academy
Responsibility for the further development of the learning platform and the connected tools (e.g. LMS, Analytics and Marketing Automation)
Managing internal teams, external agencies, lecturers and content partners – from topic planning to the publication of high-quality learning resources.
Conceptualization and management of communication and launch campaigns together with the marketing team to increase reach, product adoption and use of the Academy.