Lead, Integrated Activation & Journey Management at Humana

, , United States -

Full Time

Start Date

Immediate

Expiry Date

18 Jan, 26

Salary

158400.0

Posted On

20 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Project Management, Data Analysis, Strategic Thinking, Acquisition Marketing, Lifecycle Marketing, AGILE Methodology, Campaign Management, Audience Segmentation, Creative Development, Performance Measurement, Collaboration, Communication, Optimization, Testing, Healthcare

Industry

Insurance

Description

Become a part of our caring community and help us put health first Become a part of our caring community and help us put health first. Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure. As part of this transformation, Humana is expanding its Insurance portfolio, with growth marketing playing a critical role in driving success. We’re seeking a strategic marketing leader to serve as Lead, Integrated Activation & Journey Management (PO), supporting our Medicare Advantage and Reliance lines of business—two of Humana’s top revenue drivers. This role leads a large cross-functional team in developing and executing integrated marketing campaigns and journey strategies across major sales seasons. In close collaboration with brand, creative, data, and analytics teams, you’ll manage data-driven go-to-market plans designed to drive acquisition growth through omnichannel campaigns spanning TV, Direct Mail, Email, Social, and Digital Media. This high-impact, high-visibility position requires a performance-driven marketing leader with deep expertise in go-to-market strategy and strong project management skills. As part of Humana’s Marketing Organization within the Enterprise Growth team, this role collaborates closely with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology. Key Responsibilities · Develop and lead GTM omnichannel acquisitions strategies across our Insurance products leading up to our major sales seasons. · Translate business goals into actionable campaigns across TV, Direct Mail, Social, Digital and Email channels. · Define learning agendas and collaborate with analytics team to run test-and-learn campaigns that optimize messaging, targeting, and reduce acquisition costs · Serve as Product Owner for an agile marketing POD, driving efficient execution, managing timelines, and removing blockers · Design and optimize member journeys that support awareness, consideration, and enrollment with our modern marketing capabilities. · Lead A/B testing, audience segmentation, and creative development to ensure campaigns are compelling, compliant, and brand-aligned · Monitor campaign performance and ROI, using insights to refine strategy and guide future investments · Provide strategic insights to leadership on audience behavior, channel performance, and campaign impact · Partner with analytics, portfolio/brand, and creative teams to identify growth opportunities and ensure cohesive execution · Manage agency and vendor relationships to ensure timely, high-quality delivery Use your skills to make an impact Required Qualifications · Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience · 8 + years of experience in acquisition or lifecycle marketing, with a strong focus on performance-driven strategies · 3 + years of experience leading large, cross-functional teams across complex initiatives · 2 + years of experience managing AGILE pods or working within an AGILE marketing framework · Proven track record of executing integrated marketing campaigns that drive measurable growth and improve cost-per-acquisition across the funnel · Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights · Excellent communication and project management skills, with a demonstrated ability to influence across teams and functions · Outcomes-oriented leader with a passion for data-informed decision-making and continuous optimization Preferred Qualifications · Experience in healthcare, insurance, or other highly regulated industries · Familiarity with segmentation strategies, journey mapping tools, and CRM platforms such as Salesforce or Adobe Experience Cloud Additional Information To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including: Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $115,200 - $158,400 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. About us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Responsibilities

Lead the development and execution of integrated marketing campaigns and journey strategies for Medicare Advantage and Reliance lines of business. Collaborate with cross-functional teams to drive acquisition growth through omnichannel campaigns and optimize member journeys.