Lead Integrated Marketing Program Manager - Executive Audience at Dynatrace
Boston, Massachusetts, USA -
Full Time


Start Date

Immediate

Expiry Date

14 Nov, 25

Salary

0.0

Posted On

14 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Program Management, Strategy, Marketo, Salesforce

Industry

Marketing/Advertising/Sales

Description

MINIMUM REQUIREMENTS

  • 4–6 years of experience in B2B marketing campaigns or program management, ideally with a focus on executive-level engagement.
  • A strong track record of building integrated, multi-channel marketing programs that drive measurable business outcomes.
  • Exceptional communication and collaboration skills in a cross-functional, fast-paced environment.
  • Familiarity with Salesforce, Marketo, and related tools (a plus).
  • A results-driven mindset, with a passion for creating programs that connect strategy with execution.
Responsibilities

YOUR ROLE AT DYNATRACE

Are you passionate about building strategic, high-impact marketing programs that drive pipeline growth? Are you a strategic marketer with a focus on business value and passion for engaging executive audiences? If so this is for you. At Dynatrace, we believe in delivering meaningful experiences throughout the customer journey—starting with awareness and building all the way through to conversion.
In this role you’ll be at the forefront of designing and executing an executive focused integrated marketing program. You’ll collaborate closely with teams across product marketing, field marketing, marketing ops, sales development, and more to drive awareness, engagement, and pipeline growth.

WHAT YOU’LL DO:

  • Lead the design and execution of an integrated marketing program tailored to executive personas, aligning messaging with business needs and market trends.
  • Drive engagement and pipeline growth by delivering targeted campaigns that resonate with executive decision-makers.
  • Plan and activate cross-channel tactics across email, digital advertising, paid media, and thought leadership to fuel program success.
  • Equip global teams with scalable assets and toolkits to ensure consistent execution across regions.
  • Partner across functions to deliver compelling content packages, including landing pages, email campaigns, banners, and more.
  • Collaborate with digital, ABM, partner, field, and SDR teams to ensure seamless lead follow-up and conversion strategies.
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