Lead, Integrated Media at Nike

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

12 Apr, 26

Salary

0.0

Posted On

12 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media, Advertising, Digital Marketing, Leadership, Collaboration, Analytical Skills, Project Management, Communication, Presentation Skills, Data-Driven Planning, Consumer Insights, Innovation, Measurement, Campaign Performance, Consumer Trends, Emerging Channels

Industry

Footwear Manufacturing

Description

WHO YOU’LL WORK WITH Brand Marketing at Nike serves as the captain in driving our Sport-led offense across the Pacific territory. We are dreamers and disruptors—consumer obsessed and focused on creating impact for the Brand in the cities, communities, and moments where athletes* play. Reporting to the Senior Manager, Integrated Media, this role will have you collaborating with Pacific Marketing peers (Brand Creative, Consumer Brand Management, Consumer Direct Marketing, Brand Planning, Catalyst Brand Management, Narrative & Communications, Sports Marketing) and cross- functional teams (Marketplace, Merchandising, Finance, Procurement, Legal) as well as media and creative agencies. WHO WE ARE LOOKING FOR Nike Pacific is seeking a dynamic media professional join the Brand Marketing team. The successful candidate will be a focused self-starter, ready to take direction, feedback and initiative on given tasks. They will have a passion for media and their finger on the pulse when it comes to consumer trends and emerging channels and experience working with traditional and digital media channels, including biddable media. Specific requirements include: Bachelor’s degree in Marketing, Business, Media, Communications or related field. 5–7+ years’ experience in media, advertising or digital marketing leadership. Proven leadership and collaboration skills across diverse teams. Strong analytical and project management skills. Excellent communication and presentation abilities. Understanding of data-driven planning and consumer insights. Knowledge of sport and culturally relevant industries. Drive to innovate and advance measurement for consumer journey insights. WHAT YOU’LL WORK ON In this role, you’ll develop and drive Nike’s media strategy across Australia and New Zealand, coordinating campaigns to inspire athletes* and generate demand for Nike products and innovation. You will oversee strategy, planning and execution across all media channels - Digital (SEM, Paid Social, Online Media, Affiliates), TV, Print and Out of Home. A strong understanding of data-driven media, measurement frameworks and competitive analysis is essential. Collaboration with brand marketing and functional partners will ensure impactful, integrated campaigns. Key responsibilities will include: Lead strategy, planning and development of omni-channel media campaigns for seasonal priorities and key brand moments. Ideate disruptive media executions to drive engagement and demand, both in campaigns and always-on strategies. Plan and execute full-funnel media campaigns, working closely with internal teams and media agencies to develop and execute integrated strategies across APLA. Prepare forecasts, benchmark and manage day-to-day agency relationships. Attend key marketing meetings to understand priorities and ensure functional alignment. Partner with Digital Marketing and Brand Creative to deliver effective campaigns and set KPIs for initiatives. Measure business impact, report on KPIs and provide recommendations for improvement. Experiment with new media strategies and maintain a pulse on campaign performance. Manage local brand and performance media budget and forecasting. Stay current on industry trends, best practices and privacy evolutions. Monitor weekly campaign performance and share insights with leadership. At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key.

Responsibilities

In this role, you’ll develop and drive Nike’s media strategy across Australia and New Zealand, coordinating campaigns to inspire athletes and generate demand for Nike products. You will oversee strategy, planning, and execution across all media channels.