YOU WILL:

Editorial oversight and governance

• Lead the holistic editorial view of the Association’s website, including homepage strategy and calendar.
• Establish governance for new pages vs. updates, taxonomy, and megamenu structure to aid user navigation.
• Manage global web themes and ensure consistency across the site.
• Collaborate with partners across departments, including subject matter experts, to gather input and align content decisions with web editorial strategy.
• Collaborate with Experience Management team to agree on digital marketing strategy and the role of the website in delivering that strategy.

Web content lifecycle management

• Lead the Content Health initiative, overseeing regular content audits to maintain relevance, accuracy, SEO, AI search optimization, accessibility, and agreement to brand and editorial standards.
• Analyse page performance and content age/relevancy to identify outdated materials and improvement opportunities.
• Collaborate with Writing and Editing teams to update content.

User experience optimization and data-driven insights

• Collaborate with Web Publishing and the Digital Product Management teams to apply UX best practices to improve the visitor journey.
• Analyse web data, lead reporting, insights from the SEO team, and user feedback to inform editorial decisions and improvements to enhance website performance. Report on insights to teams across Experience.
• Establish and analyse web metrics to guide strategic updates and inform decision-making.

ABOUT US:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world’s most accomplished accountants to stay relevant, meet today’s demands, and prepare for tomorrow’s challenges through quality education, resources, and training.
Learn more about The Association on LinkedIn and our Career Site.

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We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace

You will will implement the editorial strategy and governance of the Association’s primary website, ensuring a cohesive, user-centred experience that aligns with our value propositions and inspires business growth and engagement. You will collaborate with multiple with teams to guide what content belongs where and why, and how it supports the visitor journey. You’ll report to the Director - Content Operations and Performance as an individual contributor. You will use a hybrid work schedule.