Lead Marketing Analyst- UK, Remote

at  Vista

OUR TEAM:

Vista’s Engineering and Analytics organization is working to make our company one of the world’s most well-known and successful data-driven companies. The cross-functional team includes product owners, analysts, technologists, data engineers and more – all focused on providing Vista with information and tools we can use to deliver jaw-dropping customer value. Data & Analytics team members are empowered to learn new skills, communicate openly and be active problem-solvers. Find out more at https://vista.io/

YOUR QUALIFICATIONS:

At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• 5+ years in an analytics environment and 1+ years of experience independently designing, executing, and analyzing A/B experiments
• Experience working as a data planner at a large B2C company or at a media agency supporting planning decisions, including spend management using Marketing Mix Modeling, attribution analysis, and lift studies
• Advanced technical skills in SQL (Snowflake) and any visualization tools (eg. Looker, Power BI, Tableau)
• Strong understanding of exploratory analysis and statistical techniques and skilled in finding important patterns and trends in the data
• Strong problem-solving skills, with a keen ability to deconstruct business requests into clear questions and develop targeted analytical approaches for meaningful insights
• Exceptional communication and stakeholder management skills, able to articulate points clearly based on the audience and maintain relationships with key business partners effectively, ensuring alignment and support for strategic initiatives
• Excellent organizational skills, good attention to detail and consistent record of effectively delivering on projects supporting multiple business partners to make decisions

ABOUT US:

Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

As a Lead Analyst on Vista’s Omnichannel Analytics Team, you will play a critical role in shaping our marketing strategy through data-driven insights. Your primary focus will be on analyzing media spend decisions using Marketing Mix Modeling, attribution analysis, and lift studies to evaluate both short- and long-term campaign performance. Additionally, you will have opportunities to delve into other areas of marketing with your teammates, including site merchandising experience, direct marketing, and content marketing initiatives.