Lead Marketing Analytics at Freshworks

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

21 Jan, 26

Salary

0.0

Posted On

23 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Analysis, Marketing Analytics, Dashboard Development, Data Integrity, Lead Scoring, Campaign Performance Analysis, Collaboration, Process Improvement, Automation, CRM Systems, Marketing Automation, Quantitative Skills, Communication Skills, Attention to Detail, Project Management

Industry

Software Development

Description

Company Description Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us Job Description Job Overview: We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact. Key Responsibilities: Data Analysis & Reporting: Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates. Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms. Data Integrity & Compliance: Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations. Lead Scoring & Routing: Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management. Campaign Performance Analysis: Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization. Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact. Collaboration & Reporting: Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives. Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations. Process Improvement & Automation: Identify opportunities for process automation and data integration to streamline marketing analytics operations. Qualifications Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment. Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel). Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo). Strong analytical and quantitative skills with attention to detail. Excellent communication and reporting skills. Ability to manage multiple data projects with a focus on accuracy and timely delivery Additional Information At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

Responsibilities

The Lead - Marketing Analytics will execute data analysis to provide insights on funnel performance and campaign effectiveness. This role also involves maintaining marketing dashboards and collaborating with cross-functional teams to align data insights with revenue objectives.