ABOUT BLUEFORCE ENERGY

At BlueForce, we lead in sustainable energy and transportation with over 30 years of industry expertise. Our focus on custom EV conversions, battery storage, and renewable energy solutions puts us at the forefront of eco-friendly innovation.
As the demand for sustainable energy solutions grows, our team is leading the electric vehicle revolution. We are looking for a Lead Marketing Manager to help us shape our marketing approach, ensuring that we’re reaching the right audience and delivering measurable results.
If you’re passionate about green energy, want to work in a dynamic industry, and have a keen eye for detail, we’d love for you to join our team. In this role, you’ll take the helm in developing and executing innovative marketing strategies designed to drive customer acquisition and engagement.

SUMMARY

The Lead Marketing Manager will serve as the strategic and creative liaison between our engineering, product, and commercial teams, shaping how we communicate the value of our solutions to the market. This role requires a strong technical background and marketing expertise, as well as the ability to lead the Social Media and PR teams. You will translate complex product offerings—EV conversion kits, energy storage solutions, and more—into compelling marketing narratives that resonate with technical and non-technical stakeholders. Additionally, you will guide our Social Media and PR strategy to build brand awareness, reputation, and trust in the marketplace. You’ll lead a talented team, collaborate closely with Sales and Engineering teams, and leverage data-driven insights to optimize our lead generation efforts.
Work Term: Full time, 35 hours/week, permanent.
Work Arrangements: On-site, 100-5400 Minoru Blvd. Richmond, BC.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Engineering, Communications, or a related field. An MBA or technical graduate degree is a plus.
• 3+ years of experience in product marketing, technical marketing, or related roles, ideally in the automotive, energy, or cleantech sectors.
• Solid understanding of EV technology, battery systems, and renewable energy infrastructure.
• Ability to distill complex technical information into accessible, compelling narratives.
• Proven experience developing product messaging, content strategies, and integrated campaigns.
• Demonstrated ability to manage teams, particularly Social Media and PR teams, fostering a collaborative and high-performing environment.
• Familiarity with CRM (e.g., HubSpot), marketing automation, and analytics tools.
• Excellent written and verbal communication skills, with the capacity to influence internal stakeholders and external audiences.
• Experience working cross-functionally with engineering, product, sales, and external agencies/partners.

• Product Messaging & Positioning: Develop and refine product messaging frameworks that highlight the unique value propositions, technical capabilities, and ROI benefits of BlueForce’s solutions.
• Content Creation & Management: Produce and oversee technical product sheets, whitepapers, case studies, webinars, and video content that educate and engage potential customers and partners.
• Social Media & PR Management: Lead and mentor the Social Media and PR teams, ensuring consistent brand voice, messaging, and timely execution of campaigns. Oversee content calendars, press releases, media pitches, and social media campaigns that amplify our thought leadership and market presence.
• Competitive & Market Analysis: Stay up-to-date with industry trends, competitor offerings, and regulatory changes. Use these insights to inform strategic marketing decisions and maintain BlueForce’s innovative edge.
• Sales Enablement: Equip the sales team with pitch decks, training materials, product comparisons, and other resources. Ensure that sales communications align with overall marketing strategy and technical messaging.
• Campaign Strategy & Execution: Collaborate with the marketing team to plan and launch integrated marketing campaigns (email, digital ads, events, social media) that underscore our technical differentiators and support lead generation for the “Powered by BlueForce” program.
• Metrics & Optimization: Track and analyze KPIs—from web traffic and lead quality to media impressions and social engagement—and leverage insights to continuously improve messaging, content, and channel strategies. Present findings to leadership and key stakeholders.