Lead- Marketing Technology- CSA at Havas Group

Gurugram, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

26 Feb, 26

Salary

0.0

Posted On

28 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Technology, Lifecycle Marketing, Segmentation, Journey Design, Creative Strategy, Lifecycle Execution, Analytical Thinking, Data Interpretation, A/B Testing, Experimentation, Campaign Execution, Automation Setup, Dashboard Creation, Collaboration, Quality Assurance, Continuous Improvement

Industry

Advertising Services

Description

Agency : PivotRoots Job Description : CSA India at Havas is looking for a Lead – Marketing Technology to drive lifecycle marketing strategy and manage a team of CLM specialists working across Clevertap, MoEngage and Braze. The ideal candidate will have a minimum of 4 years of experience, with strong expertise in segmentation, journey design, creative strategy and end-to-end lifecycle execution. The role requires strong analytical and strategic thinking, with the ability to interpret data from Appsflyer, Branch and Google Analytics, build insightful reports on Looker Studio and drive continuous optimisation through A/B testing and experimentation. Key Responsibilities: Lead, mentor and upskill the CLM team within CSA India across Clevertap, MoEngage and Braze Develop segmentation strategies, lifecycle journeys and channel-wise creative direction Oversee campaign execution, automation setup, A/B tests and experimentation frameworks Analyse behavioural and funnel data using Appsflyer, Branch and Google Analytics to drive performance Build dashboards and campaign performance reports using Looker Studio Collaborate with media, creative, product and data teams to maximise engagement, retention and LTV Ensure high-quality delivery, QA, reporting accuracy and continuous improvement across lifecycle programs Educational Qualification: Engineering degree required MBA preferred Contract - Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us. Please go to Consider me for Future Openings. About Us Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Creative Network At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Health Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.

Responsibilities

Lead and manage a team of CLM specialists to develop and execute lifecycle marketing strategies. Analyze data and optimize campaigns to maximize engagement and retention.