Lead Paid Search at GStar Raw
Amsterdam, , Netherlands -
Full Time


Start Date

Immediate

Expiry Date

11 Nov, 25

Salary

0.0

Posted On

12 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Search, Analytical Skills, Communication Skills

Industry

Marketing/Advertising/Sales

Description

WE ARE DENIM HEADS.

We love denim. Live and breathe it. It’s in our DNA.
At G-STAR, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow. Denim is in our DNA, our people are our stitching.
Join the denim heads making raw denim!
We are committed to creating an inclusive environment and welcome applications from all qualified candidates, regardless of background, identity, or experience.

G-STAR SKILL SET:

  • You have a data driven mindset and strong analytical skills.
  • You have a hands-on mentality.
  • You are a team player with excellent communication skills. You are organized, detailed-oriented and able to manage multiple projects at one time.
  • You learn quickly and enjoy working in a fast-paced environment. You know how to set priorities and turn challenges into a solution.
  • You have a rock solid believe in the added value that paid search can bring to the G-Star full marketing funnel.
  • Have an intrinsic curiosity to stay up to date on the latest digital marketing and search developments.

WHAT WILL HAPPEN NEXT:

  • We will thoroughly review your CV.
  • We have a large expat community at G-STAR, so please apply in English.
  • When we hopefully find what we are looking for, we will contact you for a chat and if it’s a good fit, we’ll plan our first interview.
  • Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real-life business case and an online assessment in a follow up interview.
  • When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-STAR employee store. Good luck!
Responsibilities
  • Lead the global paid search strategy across all Google and Microsoft advertising products, including Search, Shopping, Display, App Campaigns, and Brand Growth initiatives.
  • Own the full-funnel media approach, ensuring seamless integration across awareness, consideration, and conversion stages.
  • Manage and mentor a team of paid media specialists, fostering a culture of performance, innovation, and collaboration.
  • Forecast and optimize budgets to maximize ROAS and meet revenue targets, in close collaboration with finance and commercial teams.
  • Own the Joint Business Plan (JBP) with key partners like Google and Microsoft, aligning on strategic priorities, innovation roadmaps, and co-marketing opportunities.
  • Oversee product feed management, ensuring high-quality, optimized feeds that support Shopping and dynamic ad campaigns across platforms.
  • Drive innovation through structured testing, including A/B tests, incrementality studies, and audience segmentation strategies.
  • Collaborate cross-functionally with eCommerce, GTM, Trade, Creative, and Data teams to align paid media with broader business goals.
  • Analyse results on a daily basis and optimize your campaigns based on set KPI’s.
  • Leverage advanced tools such as DV360 and SA360 to manage campaigns, optimize performance, and ensure consistent measurement.
  • Stay ahead of industry trends, testing new features and beta programs to maintain a competitive edge.
  • Support local market initiatives, guiding regional teams on campaign localization, testing, and optimization.
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