SUMMARY

Yelp engineering culture is driven by our values: we’re a cooperative team that values individual authenticity and encourages creative solutions to problems. All new engineers deploy working code their first week, and we strive to broaden individual impact with support from managers, mentors, and teams. At the end of the day, we’re all about helping our users, growing as engineers, and having fun in a collaborative environment.
Are you passionate about leveraging AI/ML to transform digital advertising? As the lead Product Manager for Ad Creative Intelligence, you’ll join a high-impact team dedicated to optimizing ads creative content selection, customization, and advertiser guidance. The Ads Creative Intelligence team leverages advanced prediction models and generative AI technology to select & create the creative assets to maximize ad performance. You’ll play a pivotal role in shaping how advertisers connect with Yelp users, impacting both user engagement and ads revenue growth.
This role sits at the intersection of machine learning and ad creatives. You’ll collaborate closely with engineering, design, and analytics partners to build a scalable platform that powers creative selection, automates creative creation and provides guidance to advertisers on creative best practices. Your products will directly influence key business metrics—improving click-through rates (CTR), conversion rates (CCR), and optimizing the performance of Yelp’s advertising platform.
We’re looking for a strategic thinker, advertising creative guru and hands-on builder with ML experience who thrives in a fast-paced environment. If you’re excited by the challenge of scaling AI-powered creative optimization then join our team. This opportunity requires you to be located in the United Kingdom. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

• Foster and build a fun, diverse, and inclusive culture that reflects Yelp’s values.
• Product Roadmap Ownership: Lead the vision, strategy, and execution for the ACI team, ensuring alignment with business goals and advertiser needs.
• ML-Driven Creative Optimization: Define and prioritize features that leverage machine learning and generative AI to optimize ad creative selection and asset creation.
• Cross-Functional Leadership: Drive collaboration with engineering, design, data science, and partner teams to deliver scalable, high-quality solutions.
• Performance Measurement & Analysis: Develop and track KPIs (CTR, CCR, revenue), using insights to inform product decisions and iterate rapidly.
• Ad Placement & Format Expansion: Launch and scale creative selection for new ad placements and innovative formats (LLM-generated theme ads).
• Advertiser Guidance Tools: Build AI-powered guidance for advertisers to improve creative quality and mitigate creative fatigue.