POSITION SUMMARY:

We’re looking for a strategic, customer-first product marketer who thrives in a fast-paced environment and wants to shape the future of business connectivity. As a Lead Product Marketing Manager, you will lead the full 360° marketing execution for the Network Security Portfolio and AT&T Dedicated Internet.
You’ll lead go-to-market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadership, with plenty of room to drive impact and grow as a marketing leader.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, preferably in the cybersecurity sector, technology, and/or telecommunications.
• Strong understanding of cybersecurity and internet connectivity solutions.
• Excellent writing, editing, and presentation skills.
• Proven ability to develop and execute marketing strategies.
• Experience managing account-based marketing campaigns.
• Experience with market research and competitive analysis.
• Expertise in marketing brief writing, strategic planning, and execution.
• Proficiency in navigating large, complex organizational structures and collaborating with diverse internal and external partners.
• Exceptional written, verbal, and visual communication skills, capable of engaging with peer teams and leadership at all levels.
• A proven track record of achieving product performance and market share objectives.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with digital marketing tools and CRM systems.
• Knowledge of AT&T products and services is a plus.
• Experience with Adobe WorkFront is a plus.
• Agency experience is a plus.
  Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

• Lead full 360° marketing execution and be our team’s expert for Network Security and AT&T Dedicated Internet, driving comprehensive marketing plans to drive product success
• Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
• Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, and more) to ensure seamless execution across all channels
• Partner closely with the Network Security and Internet product teams to ensure a strong understanding of AT&T solutions and tightly align with priorities and roadmap
• Build Go-to-Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impact
• Manage account-based marketing program
• Leverage data-driven insights and customer research to inform positioning and optimize campaigns
• Champion the customer—ensuring every initiative puts the customer experience and value first
• Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
• Monitor performance, analyze results, monitor external market conditions, and continuously iterate to optimize product positioning
• Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space
• Lead cross-functional teams to achieve marketing deliverables and present strategic insights to leadership
• Provide ongoing product management to achieve financial objectives, including revenue, sales volumes, and profitability