Lead Product Marketing - Home Internet Strategy at ATT
Dallas, Texas, USA -
Full Time


Start Date

Immediate

Expiry Date

09 Nov, 25

Salary

215800.0

Posted On

10 Aug, 25

Experience

7 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Communication Skills, Internet Services, Differentiation, Telecommunications, Communications

Industry

Marketing/Advertising/Sales

Description

JOB DESCRIPTION:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas to help redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.
Support the development and execution of marketing strategies to position AT&T’s Home Internet offerings, including Fiber and fixed wireless products, as market leaders. This role emphasizes strategy development, market trend analysis, and data-driven insights to ensure marketing efforts are impactful, customer-focused, and aligned with broader business objectives.

EDUCATION:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.

EXPERIENCE:

  • 5–7+ years of experience in product marketing within residential technology, preferably in Internet services or telecommunications.
  • Proven ability to support the development of marketing strategies and product positioning to drive growth and differentiation.
  • Business case evaluation and strategic recommendations
  • Marketing scenario planning experience
  • Strong storytelling and communication skills, with the ability to translate technical concepts into customer-focused messaging.
Responsibilities

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