Lead Product Marketing Manager, AI at Braze

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Feb, 26

Salary

171000.0

Posted On

21 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-To-Market Strategy, AI Capabilities, Reinforcement Learning, Generative AI, Market Research, Competitive Analysis, Customer Research, Positioning, Messaging, Content Creation, Product Launches, Thought Leadership, Collaboration, Communication, Metrics-Driven

Industry

Software Development

Description

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO Braze is looking for an experienced product marketer to own the go-to-market strategy and positioning for our AI suite. In this role, you will work to deeply understand the relevant personas, craft differentiated positioning and messaging, bring new products and features to market, serve as the resident GTM expert for our AI product suite, amplify our story through marketing campaigns and collateral, and enable GTM teams. We’re looking for an enthusiastic product marketer who excels at storytelling and problem-solving. The ideal candidate must be able to turn complex concepts into simple stories, proactively recommend and deliver solutions, and be comfortable leading in a fast-paced, dynamic environment. Responsibilities: Serve as a subject matter expert on AI capabilities, such as reinforcement learning and generative AI, and explain complex ideas in a way that technical personas find credible and nontechnical persons find compelling Stay abreast of a fast-paced AI market landscape while continuing to deliver high-quality output Develop a strong understanding of our core buyer personas and end users Proactively identify opportunity areas and make recommendations about growth and retention strategies Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs Create clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform Prepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories) Independently lead product launches and releases for new products, features, and enhancements As a subject matter expert, comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences Drive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplish Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilities WHO YOU ARE 8+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companies Ability to think strategically and develop comprehensive go-to-market plans Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces Proven track record working collaboratively to take new products and features to the market and drive their continued success Ability to work on multiple projects simultaneously, while focusing the right level of effort on each Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues Metrics-driven and focused on driving incremental results Natural curiosity and empathy for customers and their challenges Even better: Experience in B2B marketing, with exposure to both enterprise and SMB businesses Experience with B2B AI products For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $157,500 - $171,000/year with an expected On Target Earnings (OTE) between $175,000 - $190,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company. WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. Braze is proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In’s Best Places to Work. In 2024, we were included in U.S. News & World Report’s Best Companies to Work For (Top 10%) and recognized in Great Place to Work’s Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women. Additionally, we were featured in Great Place to Work UK’s Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology. You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Responsibilities

The Lead Product Marketing Manager will own the go-to-market strategy and positioning for the AI suite at Braze. This role involves understanding personas, crafting messaging, launching products, and enabling go-to-market teams.