Lead Programmatic Media Strategist Group Manager at Citi

Irving, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Mar, 26

Salary

0.0

Posted On

24 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Programmatic Media, Leadership, Analytical Insights, Consumer Focused, Strategic Relationships, AdTech, MarTech, Campaign Management, Creative Review, Problem Solving, Data Analysis, Communication, Detail Oriented, Process Driven, Privacy Compliance, Team Management

Industry

Financial Services

Description

Lead integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration. Direct the application of advanced analytical insights, guiding the team in identifying actionable strategies from deep programmatic metrics including supply path optimization, attention data, sustainability metrics, and comprehensive media quality indicators. Cultivate and lead strategic relationships with core programmatic vendors and technology partners. Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers. Serve as a subject matter expert, simplifying complex programmatic technology and vernacular for diverse internal groups. Champion the AdTech vision, delivering compelling narratives and influencing multiple levels of leadership across various organizations. Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value. Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale. Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative. 10+ years of experience within programmatic media including leadership or management experience. Passionate about advertising and marketing and curious about new developments in the industry Expert proficiency and extensive hands-one experience running campaigns in DV360 and leading programmatic activation platforms (DSPs) Comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions including their strategic application and integration Intellectual curiosity, analytical and conceptual thinker Proven track record of successfully managing in a large and complex business Excellent analytical mindset with a proven ability to create and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes Proactive vision for media in a privacy-first world, with demonstrated leadership anticipating and navigating industry changes Detail oriented, process-driven and capable of leading complex initiatives in a fast-paced, dynamic environment. Bachelor's/University degree, Master's degree preferred ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: Dec 30, 2025 ------------------------------------------------------

Responsibilities

Lead integrated media campaigns and manage multiple agencies while ensuring strategic oversight. Direct the application of analytical insights to identify actionable strategies and cultivate relationships with programmatic vendors.