We are seeking a Lead Qualification Specialist based in our Milton location to join the Sales Operations team.
This is a fully on-site role in our Milton, ON head office.

WHO WE ARE:

Founded in 1937 in Denmark, ROCKWOOL transforms volcanic rock into sustainable, innovative products that improve lives and communities. With over 12,000 employees across 51 manufacturing facilities in 40+ countries, we share one common mission: to release the natural power of stone to enrich modern living. Sustainability is central to our business strategy. Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

The Lead Qualification Specialist will play a crucial role in the sales process by identifying, qualifying, and nurturing potential customers. This role is responsible for assessing inbound leads, evaluating their needs, and determining their level of interest and fit with ROCKWOOLS products or services. The Lead Qualification Specialist will collaborate closely with the Sales and Marketing teams to ensure high-quality leads are passed to sales representatives, ultimately contributing to increased conversion rates and revenue growth.

• Lead Assessment & Qualification: Evaluate and qualify inbound leads from various channels (e.g., website, social media, email) using established criteria to determine their readiness for the sales process.
• Initial Contact & Discovery: Initiate timely outreach to potential customers via phone, email, or other communication platforms to gather essential information and assess their needs.
• Data Management & CRM: Accurately document lead interactions, insights, and qualification details in our CRM system (Microsoft Dynamics 365) to ensure seamless handoffs to the sales team.
• Lead Nurturing: Engage with leads who are not immediately ready to speak to a salesperson, providing valuable information and periodic follow-ups to maintain interest and build relationships.
• Collaboration with Sales & Marketing Teams: Work closely with sales enablement, sales representatives and the marketing team to refine lead qualification criteria, improve lead quality, and optimize lead handoff processes.
• Reporting & Analysis: Track and report on key metrics such as lead conversion rates, qualification success rates, and lead source performance, offering insights to improve the lead qualification process.