Lead, Social and Brand Marketing, CoA ANZ at Harman International Inc

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

25 Jan, 26

Salary

0.0

Posted On

27 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Content Creation, Digital Marketing, Influencer Management, Event Management, Email Marketing, Customer Journey Planning, Project Management, Communication Skills, Google Analytics, E-Commerce, Brand Strategy, Campaign Analysis, Audience Engagement, Budget Management, Negotiation Skills

Industry

Computers and Electronics Manufacturing

Description

A Career at HARMAN As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. About the Role The role will be responsible for the continuation of growth of the JBL social and digital audiences and execute full funnel campaigns, events and activations under the music and sport pillar to meet Harman ANZ sales targets and audience engagement. You will also assist the Marketing team on brand campaigns and activations, new product launches, planning and creation of social media activity, fan engagement initiatives, digital marketing including email marketing and support to the E-Commerce team with website merchandising and customer marketing. In this role, you will report directly to the Senior Marketing & Communications Manager with a dotted line to the Manager, Channel Marketing, ANZ. What You Will Do • Assist with social media strategy across Harman Australia social channels including content creation, planning, monitoring across Tik Tok, Instagram and Facebook alongside Manager, Channel Marketing. • Influencer and Ambassador recruitment, content briefing, review, approval, collaboration, management and reporting for NPI launches, business focuses and sales campaigns throughout the year alongside Manager, Channel Marketing. • Briefing and reviewing of external content creation and management including Stirred ideation and briefing alongside Manager, Channel Marketing • Assist Manager, Channel Marketing with execution of Brand strategy and activations including Your Shot DJ Competition, Festival or Event sponsorships, Launch Events and other music or sport sponsorships across the year. This involves sourcing promotional items, printing requirements, creating social and digital ads, planning the social and digital execution, running competitions on website or via Gleam forms, arranging photographers/videographers for events, Event Day bump in/out, procuring product for events, managing budget and invoicing for all events. • Assist Marketing team with management of media opportunities including negotiations, product focuses, PR Releases and review product on a case by case basis. • Work alongside E-Commerce Lead to merchandise Harman local websites and plan the Customer Journey communication schedule and ANZ Email Marketing campaigns including scheduling, content, audience profiles to maximise sales of JBL product on site. • Work alongside E Commerce Lead to brief digital campaigns to support New Product releases including content creation, audience profiling, copywriting and monitoring of performance for awareness, consideration and conversion components. Organic and Paid Social contribution across 3 x Large NPI launches plus all major retail sales periods including EOFY and Black Friday. • Work alongside E Commerce Lead to brief artwork creation of digital tiles and banners for local websites. • Manage and grow customer database through acquisition campaigns, brand partnerships, and innovate strategies as well as newsletter subscriptions and warranty registration. • Assist Senior Marketing Manager and Channel Marketing Manager at JBL owned and sponsored events including content creation and management and representation of JBL brand to end users. • Review and manage with Channel Marketing Manager, Sponsorship and Partnership opportunities that are presented throughout the year. • Post campaign analysis and reporting of campaign performance as well as delivering report for addition to monthly marketing reports to Singapore HQ. What You Need to Be Successful • Bachelor’s Degree in Marketing, Communications, Digital or related field. • Minimum 5 years of experience in related role or field. • Proficiency in Microsoft applications, (Word/Excel/Powerpoint) is a must. Bonus Points if You Have • Experience in Consumer Electronics or FMCG industries. • Prior experience in social media, digital and online account management or planning, and execution on either agency side or client side. • High Proficiency in Social media tools, in particular Tik Tok and Instagram • Experience working in a marketing team to develop, maintain and deliver on marketing strategies to meet company objectives. • Prior exposure to new product launches or events • Excellent oral and written communication skills. • Experience using Google Analytics. • Strong project management skills including: conceptualisation, driving alignment, planning resources, managing deadlines and objectives. What Makes You Eligible • Be willing to travel and occasional weekend work • Any offer of employment is conditioned upon the successful completion of background reference checks. What We Offer • An inclusive and diverse work environment that fosters and encourages career development opportunities. • Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment. • Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalogue. • Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.). • “Be Brilliant” employee recognition and rewards program #LI-Hybrid HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. About HARMAN International HARMAN (harman.com) designs and engineers connected products and solutions for consumers, automakers, and enterprises worldwide, including audio, visual and infotainment systems; enterprise automation solutions; and software services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® , Mark Levinson ® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. HARMAN also is a technology and integration services leader for the Automotive, Mobile, Telecommunications and Enterprise markets. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. The Company's software solutions power billions of mobile devices and systems that are connected, integrated, personalized, adaptive and secure across all platforms, from the work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, brilliant career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN! DO NOT apply on this page. Click HARMAN logo in top left to search and apply.

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

The role is responsible for growing JBL's social and digital audiences and executing campaigns, events, and activations to meet sales targets. It involves assisting with brand campaigns, product launches, and digital marketing initiatives.