JOB DESCRIPTION SUMMARY

Under general supervision, plans, organizes, implements, and oversees daily operations of corporate tradeshows. Recruits, trains, and supervises a staff of tradeshow associates and or local promotions staff. Develops and implements new procedures to enhance ongoing tradeshow activities to generate resources in support of development activities. Self-Generates qualified guests to attend timeshare previews. Assists in finding events, stocking and inventory of tradeshow supplies, and assisting corporate marketing trainer in finding locations.
The Trade Show Team lead is responsible for performing and/or assisting with all aspects of marketing our resorts at fairs, events, festivals, and trade shows. Under supervision, the event marketing associate interacts with potential consumers to promote Spinnaker Resorts to generate package sales, direct tours and/or leads by ensuring brand standards are met while generating tours for the purpose of timeshare solicitation. Tradeshow team lead will assist with local promotions on location or at events when they do not have a show.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED

• Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments.
• Ability to develop and implement tradeshows procedures and protocols.
• Knowledge of tradeshows practices and conventions.
• Ability to communicate effectively, both orally and in writing.
• Ability to develop budgets and proposals for tradeshow programs.
• Ability to analyze and solve problems.
• Knowledge of marketing media and funding sources.
• Ability to investigate and analyze information and to draw conclusions.
• Ability to foster a cooperative work environment.
• Employee development and performance management skills.
• Proficient with Microsoft Office
• Ability to work in an outdoor environment

OPTIONAL SKILLS A PLUS

• Knowledge of Spinnaker Resorts and of the timeshare industry
  By my signature below, I acknowledge that I have received, reviewed, and understand the above job description. I further acknowledge that I can perform the essential functions of the job with or without reasonable accommodation. I further acknowledge that this job description and my duties may be changed from time to time at the discretion of Spinnaker Resorts, Inc. or its affiliated companies Resort Sales by Spinnaker, Inc., Resort Sales Florida, Inc., Resort Sales Missouri, Inc. and Vacation Reservation Center, LLC with or without notice. This job description does not provide me with any contractual rights and does not change my at-will employment status.
  Employee Signature: _________ Date: _____

• In field training, educating, motivating, and producing packages at tradeshow events
• Manages dress code and rules and processes of all staff and locations that generate package sales and direct tours
• Provides advanced training/classroom and onsite training to all underperforming staff and new hires
• Keeps all locations looking professional, cleaned, and stocked with all approved marketing materials
• Recruits new hires and re-hires.
• Manages staff by hours per tour
• Responsible for all setups and break downs of special events, shows, fairs and any other additional tour/lead generating locations.
• Develops, revises, and implements strategies to meet and exceed Tour/Package sales.
• Supervises personnel, which typically includes recommendations for hiring, firing, performance evaluation, training, work allocation, and problem resolution
• Develop and recommendation of new locations. All proposals must include a cost analysis to not exceed budgeted tour cost
• Assist with inventory levels of tradeshow booth supplies, materials and restocking as needed.
• Responsible for the setup and breakdown of all booth equipment and promotional material.
• Attend and participate in a variety of meetings to maintain a specific level of knowledge pertaining to new developments, requirements, and policies.
• Other duties as assigned by the Marketing team within the scope of Trade Shows