Lead User Aquisition Manager (B2C) at Alex Staff Agency

, , Serbia -

Full Time

Start Date

Immediate

Expiry Date

27 Jan, 26

Salary

0.0

Posted On

29 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

User Acquisition, Performance Marketing, Google Ads, YouTube, Meta, TikTok, Analytical Skills, Marketing Analytics, CPA Campaigns, CPI Campaigns, Gaming Industry, Traffic Generation, Retention Strategies, Campaign Optimization, Social Media Marketing, Influencer Marketing

Industry

Staffing and Recruiting

Description

A global platform specializing in web data collection and analysis for business solutions is now looking for an experienced Lead User Aquisition Manager to join its team. The role focuses on scaling a new desktop game launcher, so proven gaming user acquisition experience is essential. The company has access to over 20 million residential IP addresses worldwide, and its web scraping and proxy infrastructure solutions are trusted by leading enterprises across the globe. Founded in the United States, the company today unites more than 250 professionals working from Europe and North America. Responsibilities Own the performance strategy to grow users for the desktop game launcher Run end-to-end campaigns across Google, YouTube, Meta, TikTok, Telegram, Reddit, Discord, and Twitch Rapidly test hypotheses, creatives, and targeting to find scalable winners Optimize CPA/CPI toward installs and early retention Set up tracking, build funnels, and optimize the user journey to lift conversion and reduce churn Partner with Product to align marketing with goals and value propositions Analyze performance and report on CAC, LTV, ROI, and retention 10+ years of proven experience in performance marketing for B2C software Hands-on expertise with Google Ads, YouTube, Meta, and TikTok Strong track record driving traffic from Tier-1 geos (US, UK, Germany, France) Advanced analytical skills and proficiency with marketing analytics tools for tracking and optimization Experience building and optimizing CPA/CPI campaigns English C1+ Will be a plus Experience with Telegram, Reddit, Discord, or Twitch Experience with micro- and nano-influencer marketing in the gaming niche Experience collaborating with indie game developers and small studios Experience with affiliate or arbitrage traffic Competitive salary package based on experience and location Opportunity to work on a cutting-edge product in the dynamic gaming industry Flexible B2B contract format Work-life balance and remote-friendly environment High level of ownership and autonomy Direct impact on business growth and marketing strategy

Responsibilities

Own the performance strategy to grow users for the desktop game launcher and run end-to-end campaigns across various platforms. Optimize user acquisition efforts through testing, tracking, and analysis to improve conversion and retention rates.