Legacy Marketing Manager at Action for Children

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

51300.0

Posted On

01 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Legacy marketing, Fundraising, Strategic planning, Team management, Digital marketing, Relationship building, Stakeholder management, Financial reporting, Campaign management, Donor stewardship, Charity legislation, Data analysis, KPI management, Retention strategy, Acquisition strategy

Industry

Non-profit Organization Management

Description

Legacy Marketing Manager. Salary: £48,000 - £51,300 per annum dependant on experience. Location: Remote. Monthly travel to London will be required. Contract: Permanent – 35 hours per week. Benefits:   * 29 days annual leave PLUS bank holidays, with up to 5 additional days for continuous service and option to buy or sell leave. * Gain professional qualifications and excellent training/development opportunities. * Flexible maternity, adoption, and paternity packages. * Pension with up to 7% employer contribution with included life assurance cover. * Staff discounts and Blue Light Card eligibility with 15,000 national retailer's discounts. Why Action for Children?   Working here is more than a job. Everyone in the Action for Children family is passionate about protecting and supporting children. It is the sense of purpose that drives us every single day. Because we know that, when we work together, we can make a huge difference to bring lasting improvements to vulnerable children's lives.  Join our Fundraising Team! We’re looking for an experienced Legacy Marketing Manager with proven expertise across all aspects of legacy marketing to lead and grow our legacy programme, ensuring long‑term sustainable income for the organisation. You’ll be responsible for developing and delivering strategic legacy marketing plans that drive both acquisition and stewardship, combining strong internal relationship‑building with insight‑led marketing to maximise impact. How you'll help to create brighter futures  * Developing Action for Children’s short term and long-term planning of marketing legacy strategies to maximise the potential of legacy income. * Directly manage a team of professional fundraisers. * Effectively manage the legacy acquisition and retention campaigns. * Drive robust and insight-led supporter-centred journeys to maximise engagement. * Lead the Legacy Marketing team to successfully achieve set targets and KPIs. * Produce regular and consistent financial and activity reports for Management and other Senior Managers. * Build effective and efficient relationships with prospective supporters, legacy pledgers, staff, and solicitors. Let's talk about you  * Must have Legacy Marketing experience (including digital) and demonstratable application to drive revenues in a complex organisation collaborating with many stakeholders. * Charity legislation, best practice guidelines and other regulatory requirements to charitable fundraising activity, or the intellectual capacity to acquire it. * Demonstrable understanding of the importance of brand to legacy success – and how to apply through a marketing role. * Intellectual capacity to understand and appreciate the motivations of donors, supporters, and volunteers. * Apply principles of good customer care and the accountabilities of a charity to its donors, supporters, and volunteers. * Proven experience and success of managing & developing fundraisers and or marketing experts to drive income performance. Please see the Job Description for the full list of accountabilities and requirements.  Contact: email us at recruitmentservice@actionforchildren.org.uk [recruitmentservice@actionforchildren.org.uk] quoting reference 12909. Closing Date: Friday 15th May 2026. Interviews will be week commencing 1st June 2026 via MS Teams. Please note we are unable to offer visa sponsorship for this role. Diversity, equality, and inclusion At Action for Children, we're dedicated to building a diverse, inclusive, and authentic workplace. We actively encourage applications from Black, Asian & Minority Ethnic, and disabled candidates as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children. Want to know more about Action for Children? Find us on  Linkedin [https://www.linkedin.com/company/action-for-children/], Facebook [https://www.facebook.com/ActionforChildren] or YouTube [https://www.youtube.com/actionforchildren] to get to know us better. Job Description [https://actnforchildren.sharepoint.com/:b:/s/Employee_Recruitment_Information/IQDyRQf4ZzVHQ5jRWf0v7J0vAVOGhR0RvdYuVRbRYJj1mPQ?e=g4QcqM] Action for Children Employee Benefits [https://fa-evrg-saasfaprod1.fa.ocs.oraclecloud.com/cs/idcplg?IdcService=GET_FILE&fldFile=fFileGUID:1C4B42CBF404E1D732B45E2934BFA235&fldBrowsingMode=contribution] AfC Commitment Statement [https://fa-evrg-saasfaprod1.fa.ocs.oraclecloud.com/cs/idcplg?IdcService=GET_FILE&fldFile=fFileGUID:DE3442BDED111C3501F5DA7BBAB815B8&fldBrowsingMode=contribution]

Responsibilities

The Legacy Marketing Manager will lead and grow the legacy programme by developing strategic marketing plans to drive acquisition and stewardship. They will manage a team of fundraisers to achieve income targets and ensure long-term sustainable funding for the organisation.