Many older people and unpaid carers in Oxfordshire face intolerable hardships and inequalities: poverty, isolation, lack of dignity and support as they struggle with illness and disability. There is an urgent need for Age UK Oxfordshire to do even more to tackle this.
By joining the fundraising team at Age UK Oxfordshire you will help lift local older people out of poverty, provide connection for those experiencing isolation and loneliness, and ease the journey for those living with illness and disability.
Age UK Oxfordshire is on a mission to create an age-friendly county where every older person and unpaid carer is seen, heard, included, and valued. As Oxfordshire’s population ages faster than the national average, we must act now ensure older people are not left behind.
We are a trusted, independent local charity with over 65 years of experience, uniquely positioned to support those most in need—especially those affected by poverty, loneliness, and illness or disability.
Age UK Oxfordshire is proud to be part of the 130+ Age UK network of local partners. Our fundraising includes raising much needed funds for unpaid carers through another charity called ‘Action for Carers Oxfordshire’ within our group, which delivers the Carers Oxfordshire service.
We encourage applications from all candidates to support a more diverse workforce. We are committed to challenging all forms of discrimination and celebrating and promoting diversity throughout our work.

HELP SHAPE A LEGACY THAT LASTS

At Age UK Oxfordshire, legacy gifts are one of our most powerful sources of voluntary income—made possible by the generosity and foresight of our supporters. As we launch an ambitious new strategy to double our voluntary income by 2030, we’re investing in the future of legacy fundraising like never before.
We’re looking for a passionate and strategic Legacy Marketing Officer to lead the next phase of our legacy programme. This role is about more than marketing—it’s about embedding a culture where every member of staff understands and champions the importance of legacy giving. You’ll help us build meaningful long term relationships with supporters and local solicitors, while also strengthening the systems and processes that underpin long-term success.
This is a unique opportunity to drive innovation, inspire generosity, and help secure the future of our work for generations to come. We are seeking a goal orientated marketing specialist who is passionate about inspiring transformative change in Oxfordshire for older people and unpaid carers for years to come.
Hours: 21 hours a week. Permanent contract.
Working pattern to be agreed with the successful candidate, within standard office hours (Monday to Friday).
Salary: £17.51 per hour.
Closing date for applications: 21st July 2025
Interview: 30th July 2025

REQUIREMENTS:

This role is flexible and there is the opportunity to work both from home and from our office in Abingdon.

• You will be expected to work from the Abingdon office on an ad hoc basis, with some colleagues working from the office 3+ days a week. You will be required to attend regular in person team meetings.
• You will be required to travel from time to time and attend meetings and cultivation events, of which some will be out of normal working hours.
• This role description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, responsibilities, and dimensions for the role.
• In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management.

Age UK Oxfordshire acknowledges that some groups are less likely to apply for roles and we welcome applications from anyone who feels they have the skills, time and energy to commit to us. We would prefer if you live in or near Oxfordshire.

EXPERIENCE

• Marketing expertise: Demonstratable experience using different marketing tools and channels – both digital and non-digital
• Experience in building and nurturing collaborative relationships with partners, potential and existing supporters, and colleagues at all levels.
• Demonstratable track record of working cross departmentally to deliver effective and targeted marketing campaigns.
• Experience in basic event planning and execution aligned to marketing plans.
  Desirable: Experience in legacy legacy/in-memory giving within a charity or non-profit. Experience of legacy administration, ideally within a charity context. Experience in using data insights to develop Legacy Marketing plan. Experience in collecting compelling quotes, beneficiary stories, and data to help bring our work to life for potential legators. Experience of working within direct marketing.

KNOWLEDGE

• Proficiency in CRM systems, donor databases, and digital analytics tools to craft targeted, data-driven campaigns.
• Experience leveraging data for targeted, results-driven campaign strategies.
• Excellent understanding of current marketing and stewardship trends within the charity sector.
  Desirable: Demonstratable understanding of direct marketing principles and techniques. Fundraising knowledge: particular expertise in Legacy fundraising.

SKILLS

• Basic proficiency Microsoft Office Suite and capacity to learn
• Strong organisational, planning, and administrative skills, and the ability to prioritise effectively.
• Sound copy writing and proof-reading skills, with ability to draft and tailor copy for different marketing channels (e.g. Supporter emails, landing pages)
• Experience in maintaining clear and accurate records, using Excel and CRM systems or other reporting and monitoring tools.

• You will be expected to work from the Abingdon office on an ad hoc basis, with some colleagues working from the office 3+ days a week. You will be required to attend regular in person team meetings.
• You will be required to travel from time to time and attend meetings and cultivation events, of which some will be out of normal working hours.
• This role description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, responsibilities, and dimensions for the role.
• In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management