This position will be hybrid, 2x a week in-office, at our Jersey City or Holmdel, NJ locations.
The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.
We are looking for a data-driven Integrated Sr. Marketing Manager ready to apply their expertise in marketing planning and execution to our FAST/Life Solutions. You’ll lead the development and execution of data-driven multi-channel campaigns to drive growth in brand awareness and generate sales leads. You’ll leverage your experience in marketing planning, data analysis, and content creation to craft compelling customer experiences across touchpoints. In this fast-paced environment, you’ll have the opportunity to make a real impact and grow your career alongside a passionate team.
You will have a track record for developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals. In addition, you will exhibit a deep understanding of markets and customers to lead go-to-market activity for a business unit solution area and demonstrate excellent leadership and project management skills.
The Integrated Marketing Sr. Manager will lead and execute marketing campaigns. You will be working with a group of accomplished high-level professionals to deepen your knowledge and skills with an ever-expanding breadth of projects. You will apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, or a related field.
• 8-10 years of strategic marketing and/or integrated marketing management experience.
• Extensive knowledge of marketing strategy across multiple channels.
• Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
• Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
• Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
• Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
• Detail-oriented with strong analytical and business problem-solving skills.
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
• Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
• Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.
• Innovative and creative thinker: pioneer who embraces bold ideas

SKILLS

• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed, and motivated; demonstrates endurance
  

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For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
At Verisk, you’ll have the chance to use your voice and build a rewarding career that’s as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.
We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Please refer the Job description for details