ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

QUALIFICATIONS

• Experience: Minimum of 3 years of hands-on experience in Email Marketing and Lifecycle Marketing.
• Technical Skills:
• Proven experience with Customer.io and Mixpanel.
• Strong background in segmentation, automation, flow building, A/B testing, and email deliverability best practices.
• Copywriting: Excellent copywriting and communication skills in English.
• Data-driven: Strong analytical skills and experience using data to improve email performance.
• Attention to Detail: High level of operational excellence with a focus on data accuracy and flawless execution.
• Bonus Points: Experience working with subscription-based, mobile, or digital consumer products.

ABOUT THE ROLE

We are seeking an experienced and data-driven CRM & Lifecycle Marketing Manager with a strong focus on email marketing to join Ruby Labs. This full-time role is crucial to elevate the email marketing performance across all Ruby Labs brands.
You will own the end-to-end email marketing strategy and execution, working alongside the Marketing Director and the Data & Product teams to drive engagement, retention, and conversion through email. Your mission will be to boost our email marketing performance by 50% by optimizing and creating new email flows, setting up proper A/B testing, improving our list segmentation, and more

KEY RESPONSIBILITIES

• Email Marketing Strategy: Lead and execute the email marketing strategy across all Ruby Labs brands.
• Lifecycle Flows: Build, improve, and maintain automated email flows to increase user engagement and retention.
• A/B Testing: Implement and continuously optimize A/B tests on subject lines, copy, design, and CTAs to improve open and conversion rates.
• Segmentation: Develop advanced segmentation strategies to deliver personalized, relevant content to users.
• Copy & Content: Collaborate with the marketing team to write, design, and deliver effective email campaigns.
• Performance Analysis: Track and analyze email KPIs, ensuring data accuracy in Customer.io and Mixpanel.
• Deliverability & Reputation: Monitor and improve domain reputation, deliverability, and compliance with GDPR and privacy regulations.
• Stakeholder Collaboration: Work closely with the Marketing Director, Data Analysts, and Managing Directors of each brand to align on email marketing priorities and goals.
• Tool Ownership: Own and manage Customer.io, ensuring optimal plan utilization, technical setup, and cost efficiency.