Lifecycle Marketing Director at ARN Media

North Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

22 Dec, 25

Salary

0.0

Posted On

23 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Marketing Automation, Segmentation, Retention, Braze, Product Management, User Experience, Strategic Leadership, Communication Skills, Interpersonal Skills, Project Management, Budget Management, Analytical Mindset, Customer Journeys, Engagement Strategies, Digital Marketing, Stakeholder Engagement

Industry

Media Production

Description

Senior Lifecycle Marketing Manager At ARN, one of Australia’s leading audio-led entertainment companies, you have an opportunity to share your voice in the future of audio. With 58 radio stations in 33 markets, along with 46 DAB+ stations nationwide and our digital platform, iHeart, we go beyond the airwaves, capturing the hearts and minds of listeners in both metro and regional communities across Australia. We currently have a rare opportunity to join the Marketing team as our Senior Lifecycle Marketing Manager to deliver growth, optimisation, retention, and engagement across ARN’s digital ecosystem, with a focus on iHeart. About the role: Develop and implement strategic and impactful migration, growth, onboarding, engagement and retention strategies to effectively achieve KPIs; maximise ROI; and deliver profitable business outcomes. Oversee the development of ARN’s marketing automation and customer lifecycle journeys to successfully move users through the funnel from all available touchpoints (including VIP Clubs) to drive iHeart MAU growth Ensure the impactful and effective use of Jarvis to maximise lead generation; and Braze to automate and strengthen ARN's customer journeys and retention while minimising churn Prioritise the personalization of consumer communications at scale Oversee the development and delivery of impactful and engaging strategies and content for iHeart’s owned digital, social channels & app Foster engagement and activation among key stakeholders, including broadcast teams, to grow digital listening & audience retention About you: You have a deep technical knowledge of CRM marketing automation, segmentation, and retention You ideally have experience in Braze, product management and user experience You are a holistic, strategic, insights-fueled leader who proactively develops and implements impactful migration, growth, onboarding, engagement and retention strategies that deliver results and continually integrate learnings You have excellent communication and interpersonal skills to lead, motivate, coach and influence to drive stronger outcomes You confidently and autonomously manage and deliver multiple projects, working with multiple stakeholders and deadlines, in a fast-paced and results-driven environment You have strong business financial literacy with proven experience in managing budgets, reconciliations, and trackers, coupled with an analytical mindset with ability to measure, report, and learn from results. What’s In It For You ARN perks & benefits (e.g. giveaways, merch, events, free and discounted tickets) Novated leasing & superannuation salary sacrifice | Birthday leave | Paid parental leave | Charity leave | Bonus leave Discounts on lifestyle & entertainment with big name brands (including savings on health insurance and gym memberships) Education assistance | Build your expertise & abilities with award-winning learning programmes | Long-term career progression Our Culture We Have Four Behaviours That Make Up Our ‘Culture In Action’ – How We Act Every Day To Create a Great Place To Work Aim High – set big goals and achieve together Own It – take ownership and be solutions focused Be Your Best Self – create the environment we need to thrive Make a Difference – seek out ways to have a positive impact Bring your skills, genius and energy along on our journey – APPLY NOW. Upload your cover letter and resume. For more details, head to www.arn.com.au and connect with us via Instagram (@arndefiningaudio) and LinkedIn (LinkedIn / ARN). ARN is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment, without regard to race, colour, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability or any other basis protected by federal, state, or local law. For individuals with disabilities who need additional assistance at any point in the application and interview process, please contact the People & Culture team at the relevant state office: https://arn.com.au/contact-us/

Responsibilities

Develop and implement strategies for migration, growth, onboarding, engagement, and retention to achieve KPIs and maximize ROI. Oversee marketing automation and customer lifecycle journeys to drive user growth and engagement across ARN's digital platforms.