Lifecycle Marketing Manager at Age Bold

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Jan, 26

Salary

125000.0

Posted On

08 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Engagement Marketing, Lifecycle Marketing, Product Marketing, Marketing Automation, CRM Systems, Analytical Skills, Strong Communication, Proactive, Growth Mindset

Industry

Wellness and Fitness Services

Description

Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures. Bold is looking for a Lifecycle Marketing Lead to be responsible for developing, executing, and measuring multi-channel marketing strategies to drive engagement and retention among Bold’s diverse membership of older adults. To help us achieve our mission, we are looking to hire a Lifecycle Marketing Lead who is skilled in creating content that achieves our business goals of envisioning a world where every aging adult has access to personalized, easy-to-follow online workouts. This is a full time hybrid role and will report to our Head of Marketing. As a key member of our Marketing Team, here’s what you’ll do: Key Outcomes: Own member engagement and retention KPIs Collaborate with Marketing, Communications, Product, Clinical and other teams to devise highly effective engagement campaigns that meet members where they are and support every phase of their Bold experience Develop expertise in Bold’s membership to create precise user segments and targeted messaging Craft effective tests that provide insight into member motivation and pain points and inform broader, cross-functional work to most effectively support older adults’ healthy aging needs Measure campaign effectiveness at both the business and member level The most important skills for the role are*: 5+ years of experience in engagement marketing, lifecycle marketing, or product marketing Marketing Technology: You are experienced with marketing automation platforms and CRM systems Analytical Skills: Able to structure and process qualitative & quantitative data. You understand how to use this data to inform campaign creation Strong Communication: adept writer and communicator skilled in creating content that achieves business goals Proactive: You’re a self-starter and passionate about building remarkable experiences for underserved users Growth Mindset: You’re collaborative while eager to grow and develop skills by welcoming feedback and adjusting accordingly In addition to the above, it would be great if you also had: Experience in healthcare or health-tech at a fast-paced startup *We know people from historically underrepresented communities are less likely to apply if they don’t meet all of the above criteria. Please apply anyway! We want people who are fast learners, eager to take on new challenges and will help us build a best in class company that will change what it means to age. Interested? Great! Here’s what you should know: At Bold we know that our people are indispensable to achieving our mission, and we are building an inclusive environment that enables everyone to do their best work. In that spirit, we deliberately hire people from all walks of life — including, but not limited to, race, gender identity, sexual orientation and disability status. If you’re motivated by our mission and eager to contribute to our team and culture, we’d love to hear from you. Benefits: Comprehensive health, dental, and vision insurance 12 weeks of paid parental leave Company-sponsored life insurance Unlimited PTO 401(K) after 6 months of employment Monthly fitness stipend One-time stipend for home office setup Compensation: We’re committed to an inclusive, consistent, and equitable approach to compensation and anticipate that this position will earn between $85,000 to $125,000 annually. The exact salary will depend on the amount of relevant and transferable experience you bring to the role. You will also receive meaningful equity in the form of a stock option grant.

Responsibilities

The Lifecycle Marketing Manager will develop, execute, and measure multi-channel marketing strategies to drive engagement and retention among older adults. This role involves collaborating with various teams to create effective engagement campaigns and measuring their effectiveness.