ABOUT THE ROLE

We’re on the lookout for a seasoned B2C marketer with a strong background in SaaS to lead customer lifecycle marketing efforts at Creative Fabrica - starting with a key focus on email marketing as one of our primary channels for engagement and retention.
In this pivotal role on our marketing team, you’ll help us grow demand within the crafting community while improving the customer experience at every stage of their journey with us.
Your mission will be to craft messaging that educates potential users about our platform, supports new customers as they get started, shares helpful content and updates, and runs promotional campaigns that fuel our Product-Led Growth strategy.
You’ll take the lead on building and evolving email campaigns that prompt users to take meaningful, timely actions. A core part of your work will be managing and optimizing our onboarding and product marketing and promotional emails, making each touchpoint feel more relevant and impactful.
You’ll also develop segmented communication paths to better serve our diverse customer base. Beyond onboarding, you’ll partner closely with fellow marketers to drive engagement across other marketing programs and acquisition efforts.

WHAT YOU WILL DO:

• Own and evolve multiple touchpoints across the customer journey in collaboration with marketers, creatives, product managers, analysts, and engineers.
• Design and execute automated email campaigns covering lead nurturing, onboarding, customer retention, and win-back strategies.
• Champion fresh ideas to keep subscribers informed, engaged, and excited.
• Improve the quality and performance of communications by analyzing engagement metrics and sharing actionable insights.
• Maintain consistency in voice and message across all customer lifecycle interactions.
• Monitor competitor strategies and trends to inform our own initiatives and uncover new opportunities.
  If you’re excited about helping shape how Creative Fabrica connects with customers and want to be part of a team driving real business growth, we’d love to connect with you.