Lifecycle Marketing Manager at FRIENDLY HOME SERVICES GROUP

Westlake, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Jun, 26

Salary

0.0

Posted On

26 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing, Multi-channel Outreach, Data-driven Strategy, Visual Storytelling, Creative Briefing, Email Marketing, Direct Mail, ROI Measurement, Audience Segmentation, Project Orchestration, Social Media Management, Budget Management, Agency Relationship Management, Service Titan, SMS Platforms, HVAC/Plumbing Industry Knowledge

Industry

Consumer Services

Description

Description We are seeking a strategic and creative Lifecycle Marketing Manager to lead our multi-channel outreach efforts. This role is designed for a high-level thinker who can bridge the gap between data-driven strategy and compelling visual storytelling. This role will also oversee the marketing and business development efforts of a leading HVAC and Plumbing company. The ideal candidate must be a "creative visionary" who can translate complex marketing goals into clear, actionable creative briefs. You will be responsible for the conceptualization, research, and execution of high-impact email, direct-mail and other campaigns that deliver measurable ROI. The role will play a key role working with our leadership team and our operating companies to execute a marketing plan and develop new marketing ideas and strategies to grow the company's revenue and profitability. Here’s what you will be doing: Campaign Strategy & Ideation: Research industry trends, competitor moves, and consumer behavior to develop fresh, innovative concepts for both recurring and seasonal campaigns. Creative Direction & Briefing: Serve as the primary liaison to the designer, providing detailed creative briefs for every project. High-Level Communication: Clearly articulate visual and copy requirements to designers, ensuring all assets align with brand standards and campaign objectives. Channel Management: Oversee the end-to-end deployment of email marketing (automated flows and newsletters) and physical direct mail (postcards, flyers, and letters). Precision Targeting: Collaborate with data teams to define audience segments, ensuring the right message reaches the right recipient at the most impactful time. Project Orchestration: Manage production timelines for print and digital assets, ensuring all deployments are executed on schedule. Social Management: Manage and create content for our social media presence across Facebook, Instagram, and other platforms. Budget Management: Help create the company's annual marketing budget and reconcile it monthly. Agency Relationships: Manage vendor and marketing agency relationships. Meetings: Conduct weekly Marketing meetings to review marketing efforts and results. Other duties as required. Requirements Must have 4+ years of marketing experience. Proven experience managing high-volume of campaigns and programs. Advertising experience with radio, broadcast, and video/OTT Exceptional communication skills with a demonstrated ability to guide creative teams. A strong portfolio of campaign concepts (even if executed by others). Familiarity with Service Titan (or similar), SMS platforms (like Chiirp), and basic project management tools (Monday/Asana/Trello). A solid understanding of the HVAC/Plumbing seasonal cycle and what homeowners care about.

Responsibilities

This role involves leading multi-channel outreach efforts by conceptualizing, researching, and executing high-impact email and direct-mail campaigns to deliver measurable ROI. The manager will also collaborate with leadership to execute marketing plans and develop new strategies to grow company revenue and profitability.