OPPORTUNITY

Keeping our customers engaged, driving them to explore Method more deeply, providing compelling opportunities for them to learn about Method and engaging them at appropriate times via the right message and experience is at the heart of our Lifecycle Marketing Manager. Although email will be your primary tool, you’ll need to back up your email expertise with a world class strategy that ensures the right segments of customers get the right message at the right time.

ABOUT METHOD

Method is on a mission to transform how small businesses operate by giving them real control over their customer workflows. Our flagship product, Method CRM is purpose-built for small businesses that have outgrown spreadsheets and generic tools. With deep QuickBooks integration and a powerful no-code customization engine, Method enables users to design workflows that truly fit their unique needs. As a scaling growth company, we’re now taking that mission further, leveraging AI to develop intelligent agents that assist users in rapidly building and customizing no-code apps. This innovation is at the heart of our next chapter, and we’re looking for people who are excited to build the future of work!

THE ROLE:

• Create Strategies: Develop and implement plans to keep our customers engaged at every stage of their journey with us.
• Manage Campaigns: Plan and run email marketing campaigns and other communication efforts for each stage of the customer journey. Email will be your main tool. You’ll use it to nurture leads, welcome new customers, engage current customers, and bring back those who’ve been inactive.
• Segment Customers: Group our customers based on different criteria to target them more effectively.
• Analyze Data: Look at customer data to find trends and insights that will help improve our marketing efforts.
• Collaborate: Work closely with our product, sales, and customer success teams to ensure we’re all on the same page, that we have a cohesive experience etc.
• Automate: Use marketing automation tools to make our lifecycle marketing more efficient, building a technical multi-layered lifecycle strategy, deploying personalized triggered messages and campaigns across channels (ie. email, SMS, in-app, etc.)
• Track Performance: Monitor how well our marketing campaigns are doing, running A/B tests to use this information to make them better over time.

Before you read this next section, we want you to know that we know the “ideal candidate” doesn’t exist — everybody has a unique background and skill set. Even if you don’t check every box below, we’d love for you to apply - we are building for the future and growth potential is a priority for us!

• Experience: 3-7 years of experience in lifecycle marketing or a similar field, ideally in a SaaS company.
• Skills: You need to be good with marketing automation tools, We use Active Campaign but any relevant experience with a similar tool is a must.
• Analytics: Strong analytical skills should be at the heart of your strategy. You’ll need to turn data into actionable insights.
• Communication: Excellent written and verbal communication skills are a must. You should be able to craft compelling messages for different customer segments.
• Multi-Task: We expect you to be able to juggle the multiple demands of running all lifecycle marketing (from lead nurturing, to customer onboarding, to winback & retention campaigns).
• Demonstrable Success: We want you to have done this before and done it well and be able to back that up with data