ABOUT THE COMPANY:

Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world’s best researchers, educators, administrators, and developers, they facilitate teaching and learning opportunities that spark student engagement and improve outcomes.
They provide educators with tailored solutions designed to inspire student curiosity and measure progress.
Macmillan Learning is comprised of renowned brands including Bedford/St. Martins, W.H. Freeman, Worth Publishers, Sapling Learning, SkyFactor, Intellus Learning, Late Nite Labs, EBI-MAPworks, iclicker, REEF and Hayden-McNeil.

SKILLS:

*

Strong oral and written communication skills

• Excellent copywriter
• Creativity
• Effective reporting and analysing skills
• Effective time management and ability to manage a varied workload
• Commercial awareness

ENTRY REQUIREMENTS:

• You’ll need to attend an online interview with our Talent Team and pass initial assessments in maths and English once you have completed your registration.
• You will need to be within a commutable distance to the office location listed.

ABOUT THE ROLE:

The Lifecycle Marketing Operations Assistant plays a key role in executing international marketing campaigns that support product-level and lifecycle marketing strategies for Achieve, iClicker and all the individual product titles.
Working closely with Product Marketing, Lifecycle Marketing Executive and Associate Director of Lifecycle marketing the Assistant will be responsible for bringing campaign plans to life—ensuring accurate, timely, and effective execution across digital channels (email, web, social).

MAIN RESPONSIBILITIES:

• Campaign Execution: Support the creation of and delivery of international marketing campaigns across platforms (e.g., email, web, social), based on briefs from the Product Marketing and the Director of Lifecycle Marketing
• Work with the design team to produce on-brand communications, both print and online, across the full product portfolio
• Workflow & Process Management: Use Asana and other tools as required to manage timelines, approvals, and campaign statuses, ensuring smooth and transparent execution.
• Cross-Functional Collaboration: Act as a key liaison between Lifecycle and Product Marketing teams, supporting marketing managers in the overall list strategy and implementation
• Website: Support in updating the international blogsite as well as other areas of the website, briefing in new posts and content to support demand generation activities
• Keep up-to-date knowledge of marketing tactics to continually innovate
• Take on and manage different lifecycle marketing projects as required by the role