Lifecycle Marketing Specialist at ArcherReview

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Mar, 26

Salary

70000.0

Posted On

23 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing, CRM, Email Marketing, Customer Journey Mapping, Data Analysis, Copywriting, Project Management, Marketing Automation, Segmentation, Personalization, A/B Testing, Retention Strategies, Engagement Campaigns, Upselling, Cross-Selling, Referral Program Management

Industry

E-Learning Providers

Description

About the Role We are looking for a Lifecycle Marketing Specialist who will be responsible for developing and executing programs that guide customers through every stage of their journey with Archer Review—from first engagement and onboarding to long-term retention, upsell, and re-engagement. In this role, you will report to the Director of Growth Marketing and take ownership of designing and managing cross-channel lifecycle programs that drive customer engagement, reduce churn, and maximize lifetime value. You’ll work closely with product, content, and creative teams to ensure communications are personalized, value-driven, and aligned with the unique needs of our B2B and B2C audiences. This role is ideal for a marketer who is passionate about building strong customer relationships, has an eye for detail, and thrives on using data to optimize campaigns and unlock growth opportunities. Base Salary: $65,000 - $70,000 What you'll do Map the customer journey: Design and implement multi-touchpoint lifecycle strategies across email, SMS, and in-app messaging to engage customers at every stage. Retention & engagement: Create campaigns that build loyalty, deepen engagement, and reduce churn through personalized communication and timely interventions. Upsell & cross-sell: Partner with growth and product teams to identify opportunities for expansion, promoting additional products that match customer needs. Segmentation & personalization: Use behavioral, demographic, and lifecycle data to deliver targeted, relevant messages to different customer segments. Experimentation & optimization: Plan and run A/B tests to improve subject lines, creative, CTAs, and timing, continuously refining campaign effectiveness. Referral Program Management: Oversee and optimize our referral program to drive word-of-mouth growth, ensuring customers have a seamless experience and incentives align with business goals. Analytics & reporting: Track, analyze, and report on key lifecycle metrics such as email open and click-through rates, demos, activation, retention, churn, and customer lifetime value. Collaboration: Work closely with product, content, and creative teams to ensure lifecycle marketing initiatives align with brand strategy and business goals. Innovation: Stay current with lifecycle marketing best practices, tools, and trends, bringing fresh ideas to test and scale. About you 3-5 years of experience in lifecycle, CRM, retention, or email marketing roles. Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Customer.io, or similar). Strong understanding of customer journey mapping and behavioral triggers. Proven track record of building, launching, and optimizing lifecycle programs that deliver measurable results. Excellent analytical skills; comfortable working with data to inform decision-making. Strong copywriting and communication skills with a customer-first mindset. Highly organized and detail-oriented, able to manage multiple projects in a fast-paced environment. Bonus Points Experience in Ed-Tech or Healthcare industries Our Benefits Comprehensive medical, dental and vision insurance for employees and their families Flexible & encouraged PTO Company HSA contribution of $90/month for eligible plans Company-paid life insurance and disability coverage 401(k) with company match (100% match on first 3%, 50% match on the next 2%) Archer Review is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences. Please note that as part of our standard hiring process, the company conducts background checks with the candidate’s consent, consistent with applicable local, state, and federal laws. For roles based in or performed in Austin, Texas, background checks are initiated only after a conditional offer has been made, in accordance with the City of Austin Fair Chance Hiring Ordinance.

Responsibilities

The Lifecycle Marketing Specialist will develop and execute programs to guide customers through their journey with Archer Review, focusing on engagement, retention, and upselling. This role involves designing cross-channel lifecycle programs and collaborating with various teams to ensure effective communication.