ABOUT BANKVIC:

We are the small bank of big opportunity.
We exist to serve those who protect and serve our community. Founded 50 years ago by Victorian Police officers, our members are from the police, health, and emergency services. Because we’re small, we each have a greater opportunity for personal impact.
As a certified B Corporation, we are committed to transparency, accountability, and working in the best interests of our members, community and each other. Being a small bank also means you can get involved in a broad range of work and gain exposure to parts of the organisation outside of your own team.
If you’re seeking to make a difference and find purpose in your work, it’s time to join us at BankVic.

WHO WE ARE LOOKING FOR:

You have designed and managed email marketing campaigns and executed customer lifecycle activities including direct and content marketing, 1:1 automated event and trigger-based programs. Your experience developing lifecycle programs and comfortable with segmentation, automation strategy, marketing using digital channels. You take pride in your project management skills and are familiar with coordinating multiple campaign activities and projects.

This role is perfect for someone with 3 to 5 years’ experience working in a similar marketing role and has an understanding retail banking marketing in Australia.

• Degree qualified in business or marketing.
• Strong understanding of Marketing Automation Platforms or CRM (Marketo preferred) with 2+ years’ experience working day-to-day within a platform.
• Strong stakeholder management skills.
• Excellent communication and writing skills.

OTHER RESPONSIBILITIES:

• Partner with internal and external teams to develop and execute personalized eDM engagement programs that leverage paid, organic, and partner channels.
• Build and execution of operational/service automated eDMS to improve member experience.
• Working closely with internal stakeholders and teams to ensure successful delivery and optimisation of 1:1 communication.
• Develop 1:1 personalised strategies to improve customer experience across a range of online and offline channels.
• Monitor competitor marketing activity and seek out new opportunities.
• Manage tracking and reporting on eDM marketing activity results.
• Manage key partner relationships where possible.

This role is perfect for someone with 3 to 5 years’ experience working in a similar marketing role and has an understanding retail banking marketing in Australia.

• Degree qualified in business or marketing.
• Strong understanding of Marketing Automation Platforms or CRM (Marketo preferred) with 2+ years’ experience working day-to-day within a platform.
• Strong stakeholder management skills.
• Excellent communication and writing skills