POSITION OVERVIEW

The Lifecycle Marketing Specialist plays a critical role in driving Benchmade’s digital growth strategy by focusing on engaging customers at every stage of their customer journey with Benchmade, from acquisition to retention to loyalty. The goal of this role is to build meaningful relationships with customers to drive conversions, repeat purchases, and long-term engagement with the brand. This role requires a detail-oriented marketer with strong copywriting and technical skills, a keen understanding of audience segmentation, and a data-driven mindset.
Reporting to the Sr. Manager of Digital Growth, the Lifecycle Marketing Specialist will own the day-to-day execution, optimization, and reporting of the Email and SMS marketing program, manage service (LifeSharp), loyalty/ membership, and post-purchase feedback (reviews).

QUALIFICATIONS

• 2–4 years of experience in Email & SMS marketing managing email list sizes of 500K+, preferably in eCommerce or DTC business that generates $25M+ per year.
• Bachelor’s Degree required; A degree in Marketing, Communications, or a related field is preferred.
• Hands-on experience with Email/ SMS platforms, Klaviyo experience strongly preferred.
• Experience with eCommerce platforms, Shopify experience strongly preferred.
• Strong analytical skills with experience in campaign reporting and data interpretation.
• Curious mindset looking for ways to test and optimize campaigns and flows.
• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Ability to work in a fast-paced, deadline-driven environment while maintaining creativity and brand consistency.
• Proficient in HTML/CSS for email is a plus.
• A growth mindset! Flexibility to adapt to the changing landscape of digital retail and e-commerce trends.

• Develop and deploy Email and SMS campaigns and flows that support product launches, promotions, dealers, brand storytelling, and lifecycle marketing.
• Collaborate with cross-functional teams (Creative, Product, e-Comm, Sales, etc.) to gather assets and ensure brand consistency across all communications.
• Maintain Consumer Communications Asana calendar, ensuring we are planning 3 months out for all campaigns.
• Brief all Email and SMS campaigns for marketing and design teams to create.
• Write copy with AI assistance for all Email and SMS campaigns.
• Write copy for blogs to support brand and SEO efforts.
• Build, test, and optimize campaigns and flows within Klaviyo.
• Execute segmentation and personalization strategies to improve engagement and conversions.
• Work with Klaviyo CSM to ensure we are leveraging the latest and greatest features within the platform.
• Maintain dealer lists in support of the Sales team.
• Conceptualize flows based on RFM / CDP cohorts to help increase customer loyalty and retention.
• Manage A/B testing strategies and use results to continuously improve email performance.
• Manage LifeSharp digital program to drive an increase in LTV and bridge offline and online customers.
• Use feedback loops (surveys, reviews) to improve retention strategies.
• Manage membership/ loyalty program.
• Monitor campaign KPIs (open rates, CTR, conversions, revenue attribution, deliverability) and deliver actionable insights to the Digital Growth team.
• Identify trends in the data to help consistently improve our Email and SMS program.
• Ensure compliance with CAN-SPAM and email deliverability best practices.
• Stay current with email trends, tools, and best practices in DTC and eCommerce marketing.