WHO WE ARE:

For 25 years, we’ve been leaders in baby safety (Levana) and DIY security space (Defender), creating ground- breaking consumer electronics that bring peace of mind to millions of people all over the world. Empowered with the freedom to try new things and see your ideas come to life, it’s our entrepreneurial spirit and relentless drive to produce superior customer experiences that ensure we’re constantly growing the Levana and Defender brands.

HOW YOU WILL MAKE AN IMPACT:

We’re looking for an extremely results-driven Lifecycle Marketing Specialist to lead the customer journey for our cloud-connected apps. You will plan, execute, and optimize lifecycle initiatives that drive trial activation, subscription conversion, and retention. Working across Email/SMS, push notifications, in-app content, and automation flows, you’ll deliver personalized and engaging customer experiences. The ideal candidate thrives in a very fast-paced DTC environment, loves data-driven marketing, and is eager to shape how customers discover, adopt, and stay engaged with our products.

PRE-PURCHASE PRODUCT EXPERIENCE

Support the customer journey before app activation to encourage cloud adoption.

• Assist with packaging and insert design highlighting app benefits
• Collaborate with the e-commerce team to optimize product pages and checkout flows
• Ensure consistent messaging about app and cloud features across pre-purchase touchpoints

MINIMUM QUALIFICATIONS:

• 2–5-year experience in digital marketing. Must be last or most recent role.
• 1+ years of experience in a SaaS or subscription-based business
• Hands-on experience managing Email/SMS marketing campaigns (Klaviyo, Postscript, or similar platforms).
• Proven experience building and optimizing marketing automation and lifecycle flows (e.g., onboarding, trial activation, churn reduction, win-back).
• Experience with in-app messaging, push notifications, or app content coordination preferred.
• Demonstrated ability to analyze marketing performance data and use insights to improve conversion and retention.
  Job Type: Full-time

Benefits:

• Company events
• Paid time off
• Relocation assistance

Ability to commute/relocate:

• Niagara-on-the-Lake, ON: reliably commute or plan to relocate before starting work (required)

Experience:

• Digital Marketing: 2 years (required)
• SaaS or subscription-based business: 2 years (required)
• managing Email/SMS marketing campaigns: 2 years (required)
• analyze marketing performance data : 2 years (required)

Work Location: In perso

Please refer the Job description for details