LinkedIn Ads Specialist at Pavago

, , Kenya -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

0.0

Posted On

01 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

LinkedIn Ads, LinkedIn Campaign Manager, B2B Lead Generation, Paid Social, Campaign Strategy, Performance Optimization, Data Analysis, Audience Research, Bid Management, Budget Management, Reporting, Client Communication, ROI Analysis, CPL Optimization, Digital Advertising

Industry

Staffing and Recruiting

Description

LinkedIn Ads Specialist (Paid Social, Campaign Manager, B2B Lead Generation – Remote, EST Hours)About the Role We’re hiring a LinkedIn Ads Specialist to manage and optimize high-performing LinkedIn advertising campaigns across multiple client accounts. You’ll oversee campaign strategy, execution, optimization, and reporting for a portfolio of 10–15 clients — with a clear focus on driving leads, improving CPL, and maximizing ROI. If you’re experienced in LinkedIn Campaign Manager, B2B lead generation, and performance optimization, this role is for you. ResponsibilitiesCampaign Strategy & Execution Plan, build, and manage LinkedIn Ads campaigns across multiple client accounts Conduct audience research and targeting strategy development Test and optimize ad creatives, formats, and messaging Align campaigns with client goals, budgets, and KPIs Performance Monitoring & Optimization Monitor campaigns daily and make data-driven optimizations Adjust bids, budgets, targeting, and creatives to improve performance Analyze campaign data to identify trends and opportunities Continuously improve CPL, ROAS, and lead quality Reporting & Analytics Prepare weekly and monthly performance reports Provide clear insights, recommendations, and next steps Track key metrics: Lead volume and quality Cost per lead (CPL) Return on ad spend (ROAS) Client Collaboration & Communication Work closely with clients to understand objectives and expectations Provide strategic recommendations to improve campaign results Communicate performance updates in a clear and professional manner Continuous Improvement Stay updated on LinkedIn Ads features, tools, and best practices Test new strategies, formats, and targeting approaches Suggest improvements to enhance overall campaign performance Requirements Proven experience managing LinkedIn Ads campaigns Strong proficiency with LinkedIn Campaign Manager Experience managing multiple accounts or clients simultaneously Strong analytical skills with the ability to turn data into insights Excellent communication and presentation skills High attention to detail and organizational skills Comfortable working remote during EST hours Nice to Have 2+ years of experience in digital advertising (LinkedIn Ads preferred) Experience with other platforms (Google Ads, Meta Ads, etc.) Experience in client-facing roles Bachelor’s degree in Marketing, Business, or related field (preferred) Tools & Tech LinkedIn Campaign Manager Analytics and reporting tools Paid media platforms (as applicable) Why Join Manage and scale LinkedIn Ads campaigns across multiple clients Work in a performance-driven, data-focused environment Direct impact on lead generation and client growth Opportunity to deepen expertise in B2B paid social advertising Fully remote role with strong ownership and autonomy What Success Looks Like Consistent growth in lead volume and quality Improved CPL and ROAS across campaigns High client satisfaction and retention Timely delivery of reports and campaign updates Continuous performance improvements across accounts Apply Now If you’re a LinkedIn Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you. Apply now and drive measurable results across multiple client accounts. #LI-AG1

Responsibilities

The LinkedIn Ads Specialist will manage and optimize high-performing advertising campaigns for a portfolio of clients to drive lead generation and maximize ROI. Responsibilities include campaign strategy execution, daily performance monitoring, data-driven optimizations, and providing detailed performance reports to clients.