• Full Time
• Remote - US or Canada
• Posted 2 weeks ago
• $60-70k USD / Year
  Position Summary:
  The LinkedIn Social Media Specialist’s primary focus is to create engaging, on-brand posts for companies and thought leaders that grow their presence, build relationships, and drive measurable engagement on LinkedIn.
  Strong writing and visual design skills are a must. This role works directly with clients to understand their business, voice, and audience. They craft compelling social copy that resonates with B2B decision-makers, backed by visually appealing graphics that stand out in the feed.
  This role manages content calendars, produces posts, monitors engagement, and analyzes performance data to make improvements. The end result: delivering content that strengthens brand credibility, sparks conversations, and fuels business growth.
  As a key contributor on the social team, the LinkedIn Social Media Specialist will own multiple client accounts, contribute to best practices, refine processes, and actively participate in team meetings and client strategy sessions.

Key Measures for Success:

• Creates LinkedIn posts with strategic copy and eye-catching visuals that align with client goals.
• Consistently increases engagement rates, impressions, and follower growth.
• Uses analytics to optimize content for maximum reach and engagement.
• Earns high Client NPS ratings through proactive communication and delivering value.
• Delivers posts and campaigns efficiently using best practices and templates.
• Facilitates client strategy meetings to align on goals, voice, and content direction.

Duties/Responsibilities:

REQUIRED KNOWLEDGE/SKILLS/ABILITIES:

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• Strong written, verbal, presentation, and interpersonal communication abilities. Comfortable leading meetings.

• Professionalism in dealing with other team members, clients, speakers, prospects, and organizations.
• Must be both strategic and have an ability to pay Attention to Detail
• Demonstrates proficiency and true interest in Creative Writing
• Illustrates Visual Design Capabilities and has an eye for aesthetics
• Must have a strong grasp of Marketing Fundamentals to include social media and Branding
• Technical Skills:
• LinkedIn content creation
• Copywriting for social media
• Canva design
• Google WorkspaceScheduling tools (e.g., Hootsuite, Buffer)
• Analytics tools and native LinkedIn analytics

BACKGROUND AND EXPERIENCE:

• 3-5 years of relevant work experience
• Bachelor degree in Marketing, Advertising, or Media (ie Creative Writing)
• Proven track record of growing engagement and reach on LinkedIn
• Agency experience: Preferred
  Expected Hours: 40 per week
  Location: Remote – US or Canada

Please refer the Job description for details