Live Streaming Writer & Editorial Manager at Apple

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

06 Apr, 26

Salary

0.0

Posted On

06 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Scriptwriting, Editorial, Content Creation, Team Management, Brand-Aligned Storytelling, Collaboration, Performance Insights, Training, Diversity, Communication, Problem Solving, Creative Solutions, Operational Excellence, Presentation, Fluency in Mandarin, Fluency in English

Industry

Computers and Electronics Manufacturing

Description

We are seeking a passionate and talented manager to lead the Writer & Editorial team for Apple’s Douyin Livestream. The manger will guide and develop a team of livestream script writers, editors, and Product demo creator & host trainers, to establish engaging scripts, seamless storytelling, and polished editorial content, as well as polished, ready-to-use demos, to demonstrate our products and brand values and resonate with audiences on China’s leading short video and livestream platform. DESCRIPTION Responsibilities includes not limited to; Lead, coach and develop a team of high performing scriptwriters, editors and demo creators. Support and deliver end-to-end content creation process for Apple’s live-streaming, including crafting integrated scripts, developing compelling product demos, creating accessible feature-explaining segments, and guiding hosts on flow, transitions and audience-focused pacing. Oversee the alignment of Apple's livestream scripts with the brand voice, Douyin's platform culture and Chinese audience expectations. Maintain content consistency, tone and pacing while optimizing based on performance insights and audience feedback. Champion the cross-functional review process, ensuring all content is thoroughly vetted by BA, Legal, Marcom, Product Marketing and Platform teams for accuracy and compliance. Establishes a clear training structure for hosts’ to prepare them to present with confidence—providing demo run-throughs, speaking tips, and delivery guidance tailored to Apple’s tone of voice and Douyin’s fast-paced environment. Proactively incorporates audience feedback and data-driven insights to continuously refine content, demo approaches and host delivery. Partner with People partners and the operations team to plan and manage recruiting, training, developing, and retaining a diverse, high-performing team. Contribute to an inclusive environment by respecting each others’ differences and having the curiosity to learn. Demonstrate Apple’s values of inclusion and diversity in daily activities. MINIMUM QUALIFICATIONS Proven experience in scriptwriting, editorial, demo, or content creation—ideally in livestream, short video, broadcast production, consumer tech, retail, or media. Team management experience in above landscapes with proven leadership capabilities and deep function expertise. Proficient in brand-aligned storytelling, livestream pacing, scriptwriting, and editing; skilled at simplifying complex product features into relatable content. Strong collaboration skills with cross-functional partners and comfortable working in a fast-paced production environment. Experience working with human resources in areas pertinent to employee management such as performance, welfare and development. Able to work in different Apple offices & studios and being flexible for weekend and night shift. Mandarin and English fluency required. PREFERRED QUALIFICATIONS BS/BA in related field or equivalent experience, MBA/MA or advanced degree preferred. Deep understanding of China’s digital ecosystem, consumer behaviors, and Douyin’s engagement formats. Exceptional ability to problem solve, develop creative solutions, and demonstrate. Adept at building collaborative bridges and fostering relationships with cross functional, in addition to flexibly adapting to feedback. Drive operational excellence by identifying and implementing operational processes that help improve operational metrics and drive efficiency. Role models inclusive leadership behaviors and embraces their responsibility to build, develop and retain diverse teams. Self starter with proven ability to influence across teams to drive innovation and results. Exceptional communication, storytelling, and presentation.

Responsibilities

Lead and develop a team of scriptwriters, editors, and demo creators for Apple's Douyin Livestream. Oversee content creation, ensuring alignment with brand voice and audience expectations while maintaining content consistency and optimizing based on feedback.